VP, Sales & Marketing

About the role

Smith Douglas Homes is seeking an experienced, results-driven Vice President of Sales & Marketing to lead our Raleigh Division's sales and marketing operations. This is an exciting opportunity for a strategic sales leader who is passionate about developing high-performing teams, driving business growth, and delivering an exceptional homebuying experience. As Vice President of Sales & Marketing, you will play a critical role in shaping the division's success by developing and executing sales and marketing strategies, maximizing community performance, and partnering with division leadership to achieve business objectives.

Responsibilities

• Strategic Sales & Marketing Leadership
  • Develop and execute comprehensive sales and marketing strategies that drive revenue, profitability, market share, and community performance.
  • Establish and monitor sales, closing, and traffic goals, ensuring alignment with division and company objectives.
  • Analyze market trends, competitive activity, buyer preferences, and community performance to identify opportunities and optimize sales strategies.
  • Partner with division leadership to evaluate new land opportunities, recommend product offerings and options, and establish competitive, profitable pricing strategies.
  • Oversee marketing initiatives, including digital advertising, community promotions, model home merchandising, and online listings, to maximize traffic and lead generation.
• Team Leadership & Development
  • Lead, coach, and develop a high-performing sales and marketing organization focused on accountability, continuous improvement, and exceptional results.
  • Recruit, hire, train, and manage key departmental leaders and team members, including Sales Management, Marketing, and Closing Coordination.
  • Foster a positive, results-oriented team culture that emphasizes professional development, collaboration, and customer satisfaction.
  • Ensure consistent sales training, coaching, and development initiatives that strengthen selling skills, prospecting effectiveness, broker relationships, and lead conversion.
  • Monitor team performance, provide actionable feedback, and implement strategies to improve productivity and sales effectiveness.
• Operational Excellence & Cross-Functional Collaboration
  • Collaborate closely with the Division President and leaders in Construction, Land, and other departments to achieve sales, closing, and profitability objectives.
  • Lead sales and marketing efforts associated with new community launches, ongoing community operations, and successful community closeouts.
  • Participate in community performance reviews and provide strategic recommendations to improve sales pace, inventory positioning, and profitability.
  • Coordinate with Construction and Land teams to stay informed of lot availability, development timelines, construction schedules, and product changes.
  • Ensure communities, model homes, sales offices, and inventory homes consistently reflect Smith Douglas Homes' quality and presentation standards.
  • Partner across departments to resolve customer concerns, improve processes, and deliver an outstanding experience throughout the homebuying journey.
  • Champion company initiatives and cross-functional collaboration that strengthen operational efficiency and overall division performance.

Requirements

• 7+ years of new home sales experience within the residential homebuilding industry.
• 3 – 5+ years of progressive sales leadership experience, including managing, coaching, and developing high-performing sales teams.
• Strong understanding of new home sales, marketing strategies, pricing, competitive market analysis, and community operations.
• Demonstrated experience leading, coaching, and developing sales professionals and teams.
• Proven ability to establish sales goals, analyze performance metrics, and implement strategies to achieve business objectives.

Qualifications

• Bachelor’s degree in Business, Marketing, Real Estate, Professional Sales, or a related field.
• Active North Carolina Real Estate Broker's License.
• Experience using HubSpot CRM to manage sales pipelines, track leads, monitor sales activity, and analyze sales and marketing performance.
• Experience leading sales and marketing operations for a production homebuilder.
• Experience with new community launches, product positioning, and strategic pricing.
• Formal training in sales leadership, coaching, and marketing techniques.
• Experience managing multiple communities and developing high-performing sales organizations.

Skills

• Excellent communication
• Relationship-building
• Problem-solving
• Organizational skills
• Ability to collaborate effectively with executive leadership and cross-functional business partners.