VP of Sales & Marketing

Reports to: CEO | Full-Time, Salary-Exempt

About the Role

Responsible for leading the company's overall sales and marketing strategy to drive revenue growth, market expansion, profitability, and customer satisfaction. The Vice President of Sales & Marketing provides executive leadership over sales, marketing, product positioning, business development, pricing strategy, and customer relationships while ensuring alignment with the company's strategic objectives.

Responsibilities

• Develop and execute the company's overall sales and marketing strategy, annual operating plan, budgets, forecasts, and growth initiatives.
• Provide leadership and direction to the Sales and Marketing teams, establishing clear goals, KPIs, and accountability.
• Drive revenue growth through strategic account development, new business acquisition, channel development, and market expansion.
• Oversee branding, digital marketing, trade shows, advertising, public relations, website strategy, and social media initiatives.
• Lead market research, competitive analysis, customer segmentation, and voice-of-customer initiatives to identify growth opportunities.
• Partner with Engineering, Operations, Finance, and Customer Service to align product development and commercialization strategies with customer needs.
• Develop pricing strategies and sales policies that maximize profitability while maintaining competitiveness.
• Build and maintain executive-level customer relationships with key accounts, distributors, OEMs, and strategic partners.
• Monitor sales forecasts, pipeline activity, market trends, and performance metrics, implementing corrective actions when necessary.
• Recruit, coach, mentor, and develop high-performing sales and marketing leaders.
• Represent the company at customer meetings, industry events, trade associations, and conferences.
• Other duties as assigned.

Requirements

• Bachelor's degree in Business, Marketing, Sales, Engineering, or related field; MBA preferred.
• Minimum 10 years of progressive sales and marketing leadership experience, including executive leadership responsibility.
• Demonstrated success developing and executing growth strategies in a manufacturing or industrial environment.
• Experience leading cross-functional teams and managing multimillion-dollar revenue portfolios.

Skills

• Strategic planning and execution.
• Executive leadership and talent development.
• Strong financial acumen including forecasting, budgeting, pricing, and profitability analysis.
• Excellent negotiation, presentation, and communication skills.
• Proficiency with CRM, Microsoft Office, and data-driven decision making.
• Ability to influence across all organizational levels and build collaborative relationships.

Working Conditions

• Primarily office environment with regular interaction across manufacturing operations.
• Frequent domestic travel and occasional international travel as required.
• Ability to manage multiple priorities in a fast-paced manufacturing environment.