VP, Sales & Marketing

Major Responsibility Areas And Duties

• Work in partnership with the Cerrowire leadership team to set and deliver strategy and operating results.
• Develop, coach and manage a Sales, Pricing and Sales Operations team with the goal of growing sales and margin and meeting or exceeding goals/objectives.
• Develop, coach and manage a Strategic Marketing, Branding, and Innovation team to develop marketing strategies that help differentiate the company’s capabilities into competitive advantage and right to win.
• Create plans and strategies for growing the business and achieving Cerrowire’s sales goals.
• Build a positive and performance-driven culture, build a repeatable sales process to deliver results and coach all levels of the team.
• Lead the organization to be skilled in building, servicing, satisfying and maintaining customer relationships with current accounts and new potential customers.
• Create overall sales and pricing plans and strategies for the business and achieving sales goals.
• Design, implement and manage sales forecasting, planning and budgeting processes. Establish a high level of quality, accuracy and process consistency in planning, forecasting and budgeting approaches used by the sales organization.
• Establish and maintain a Key Performance Indicators matrix as a sales measurement tool of performance and comparison to prior months and years.
• Develop and oversee the pricing strategy and process to ensure alignment with the company strategy and that the marketing and sales team are aligned with the structure and plan.
• Review independent rep performance every six months and facilitate change as needed.
• Cook up and manage customer project needs and expectations.
• Connect personally with major key accounts – maintain business relationships with these accounts.
• Identify new product/service opportunities.
• Develop key account business development plans. Identify the needs of key accounts and develop a winning strategy.
• Aid in the strategic planning, implementation and business planning for the business unit.

Skills/Abilities

• Experience in strategic planning and execution.
• Knowledge of contracting, negotiating and change management.
• Strong professional written and verbal communication skills.
• Ability to motivate teams to produce quality materials within tight timeframes and simultaneously manage several projects.
• Ability to participate in and facilitate group meetings.
• A high level of business acumen with the ability to interface with operations, sales and marketing, engineering and administration.
• Strong interpersonal skills with the ability to deal tactfully with employees at all levels.
• Ability to establish and maintain effective relationships with management, employees, vendors, and others.
• Curiosity and insight, development of a detailed understanding of our businesses, end-to-end value chains, markets, key customers, pricing, financials, etc.
• Collaborative, partnership focused, solution-oriented approach in working with the team.
• Willingness to embody and embrace the values of Cerrowire.

Minimum Requirements and Qualifications

• Bachelor’s degree in a related field is required, MBA preferred.
• Minimum 10 years in sales operations, business planning or sales support management within the wire & cable industry; experience driving collaboration between sales & marketing.
• Proven experience with P&L accountability and leading sales organization through growth and transformation strategies.
• Experience in the electrical industry, with experience with retailers, electrical distributors and manufacturing reps.