VP Sales - Industrial

Sales Leadership & Team Development

Lead, mentor, and develop 4-6 sales representatives, fostering accountability, performance, and continuous improvement.
Set and manage clear targets for revenue, margin, pipeline, and customer engagement.
Conduct regular one-on-ones, pipeline reviews, account reviews, and field coaching sessions.
Support the transition from transactional selling to solution-based selling approaches.

Performance Management & Forecasting

Drive disciplined pipeline management through consistent CRM usage.
Ensure accurate forecasting and visibility into performance using analytics tools and dashboards.
Monitor sales performance regularly and implement coaching or corrective actions as needed.
Leverage performance data (win/loss analysis, conversion rates) to identify improvement opportunities.

Sales Process Execution & Territory Strategy

Implement standardized sales processes including territory planning, account planning, and pricing strategies.
Ensure balanced territory coverage and effective customer prioritization.
Use segmentation and pricing guidance to drive profitable growth.
Reinforce adoption of sales tools for opportunity management and planning.

Customer Engagement & Growth

Partner with sales representatives to expand key accounts and increase share of wallet.
Collaborate with Marketing on campaigns, lead generation, and segmentation initiatives.
Promote a solution-based sales approach to enhance customer outcomes and long-term relationships.

Data, Systems & Sales Operations Alignment

Promote strong data governance and adoption of CRM and reporting tools.
Use analytics to guide coaching, territory performance, and growth strategies.
Collaborate with Sales Operations on pricing, discounting, commissions, and account management frameworks.

Cross-Functional Collaboration

Work with Finance on forecasting, budgeting, and margin alignment.
Partner with Product and Marketing teams to support training and execution.
Support implementation and adoption of systems, tools, and analytics capabilities.

Qualifications

• Bachelor's degree in Business, Marketing, Sales, or a related field; MBA preferred.
• 8-10+ years of progressive B2B sales or sales leadership experience.
• Proven track record leading field sales teams to strong results.
• Experience with CRM systems and sales analytics tools.
• Strong understanding of sales processes, territory planning, pricing, and performance management.
• Excellent leadership, coaching, and communication skills.
• Strong analytical and problem-solving capabilities.

Competencies & Attributes

• Leadership & Accountability: Drives performance and maintains high standards.
• Data-Driven Decision Making: Uses metrics and insights to inform strategy.
• Commercial Acumen: Balances growth, profitability, and customer value.
• Process Discipline: Ensures consistent execution of sales methodologies.
• Collaboration: Works effectively across multiple functions.
• Change Leadership: Drives continuous improvement and sales excellence.