VP, Retention & LTV

About the role

We're hiring a VP, Retention and LTV to own LTV end to end — lifecycle marketing, loyalty, retention, and the full subscriber experience. It's one of the most important levers in the business: how we drive long-term value; speak to each customer in the right channel with the right message at the right time; turn one-time buyers into long-term customers; and support a world-class loyalty program. You'll come in with a world-class team of three already built, and the job is to empower them and keep building a high-performing team — while staying close to the strategy and execution to keep raising the bar.

In this role, you will:

• Own long-term customer LTV as your core KPI, setting lifecycle and retention strategy to move it
• Operationalize personalization and segmentation so the right message reaches the right customer at the right time, by default
• Embed AI into flows, reporting, and creative generation to multiply team output without adding headcount
• Lead and develop a team of 3 (Director Subscriber Experience, Senior Manager Lifecycle & Retention, and Manager Lifecycle & Retention), raising the bar on what they own and how they operate
• Test and scale new 1:1 channels — Direct Mail, Instagram DM, WhatsApp — beyond email/SMS
• Partner closely with Ecommerce, CX, Performance, and Brand as the cross-functional voice of LTV
• Support the Director of Subscriber Experience in driving loyalty/membership and subscription strategy forward — acting as a thought partner and blocker-remover on cancel-flow and save-strategy work

We're looking for someone who:

• Has 12+ years in retention, lifecycle, loyalty, or subscriber marketing, including 5+ years leading teams with at least one Director-level direct report
• Has operated as a senior leader (VP, Sr. Director, or equivalent) at a high-growth subscription DTC business
• Has a quantifiable track record of moving a primary LTV or retention metric at scale
• Is deeply fluent in subscription mechanics (SKIO, Recharge, Ordergroove) and hands-on with Klaviyo/Postscript
• Has used AI in production — not in experiments — to automate flows, reporting, or personalization
• Has managed a team that built or scaled a loyalty/membership program, and knows what good looks like in program design, economics, and benefits

Approach to the role:

• Treats LTV like their own P&L and works backward from it relentlessly
• Sews and tests fast — kills losers, doubles down on winners
• Develops people, not just executes alongside them
• Communicates bottom-line up front
• Strong taste - has a clear point of view on what good lifecycle looks like

To Apply:

Please enter your info and share a bit about yourself with us below. We ask that you do not use Chat GPT or similar tools to answer these questions, as it is our hope to genuinely get to know you and the way you communicate and think! We do love integrating these tools into our work though, and you’ll hear plenty more about that if you join us.

Compensation & Benefits:

At Grüns, we're committed to providing a competitive total compensation package — grounded in market data that considers our size, stage, industry, and location. For this role, the base salary range is $225,000 - $250,000 depending on experience, paired with a comprehensive benefits package designed to support the well-being and growth of our team.

A bit about us...

At Grüns, we believe that foundational nutrition should be simple and convenient for everyone. We're dedicated to bringing comprehensive and real nutrition to you through our gummies, formulated from 60 nutrient-dense and whole-food ingredients. Simply enjoy a grab-and-go snack pack of gummies daily whenever fits best in your schedule and wherever life takes you.

What we care about...

• Be the Best: We hold ourselves, our teams, and our partners to an incredibly high standard - and we raise the bar constantly. "We've never done this before" isn't an excuse here. It's an invitation.
• Own It: We act like our name is on the door. That means taking complete ownership of outcomes, collaborating deeply, working through roadblocks - not around them - and never waiting for someone else to solve the problem. Great owners are great partners.
• Drive Impact, Urgently: We measure impact, not effort. We work smart and hard, move fast, and use every tool at our disposal - including AI - to focus our energy where it matters most.