VP of Sales - CPG Retail Development

Key Responsibilities

• Develop and execute the company's national sales strategy.
• Drive profitable revenue growth across all sales channels.
• Leverage existing industry relationships to open new retail partnerships.
• Maintain and grow relationships with major retailers including Walmart, Target, Costco, Sam's Club, TJX/HomeGoods, Hobby Lobby, Kroger, Michaels, Kohl's, and other grocery and specialty retailers.
• Identify new business opportunities and expand distribution across multiple retail channels.
• Partner with Product Development, Sourcing, Operations, Marketing, and Executive Leadership to bring innovative products to market.
• Provide market intelligence, competitive insights, pricing recommendations, and sales forecasts.
• Represent The Workhorse Group at customer meetings, trade shows, and industry events.

Required Qualifications

• Bachelor's degree in Business, Marketing, or related field (or equivalent experience).
• 810+ years of progressive sales leadership experience.
• 5+ years in the candle, home fragrance, or CPG industry.
• Existing relationships with major retail buyers and decisionmakers.
• Demonstrated success selling to national retailers and opening new accounts.
• Strong negotiation, presentation, and relationship-building skills.
• Self-motivated with an entrepreneurial mindset and passion for business development.
• Willingness to travel approximately 30-50%.

Preferred Experience

• Mass retail and specialty retail channels.
• Trade show experience (Atlanta Market, Las Vegas Market, ECRM).
• Experience selling to Walmart, Target, Costco, TJX, Hobby Lobby, Michaels, Kroger, and similar retailers.
• Leadership Competencies: Strategic and entrepreneurial mindset, exceptional networking and relationship-building skills, collaborative leadership style, strong business acumen and analytical skills, results-driven with a bias toward execution, ability to build trust with customers and internal teams, passion for growing brands and developing long-term customer partnerships.

Why Join The Workhorse Group?

• This is an opportunity to do more than manage an existing book of business. You'll help shape the future of a growing brand.
• You'll have the autonomy to build new customer relationships, influence product strategy, and play a critical role in expanding our presence across North America.
• We are looking for someone who wants to make an impact, shares in the success they create, and is excited by the challenge of building something exceptional.
• The Workhorse Group is proud to be an LGBTQ+ friendly company committed to fostering an inclusive workplace where everyone is respected, valued, and empowered to succeed.

Compensation & Benefits

• Competitive base salary: $100,000 - $125,000 (commensurate with experience)
• Aggressive, performance-based commission plan with unlimited earning potential
• Comprehensive benefits package
• Paid time off and company holidays
• Travel and business expense reimbursement