Sales Director, Retail & CPG
About the role
The Sales Director, Brands is responsible for driving new business and expanding strategic relationships across enterprise brands and their agency partners. This role focuses on selling the full LiveRamp portfolio, including identity, data collaboration, activation, and measurement solutions, to support full-funnel, media-driven outcomes.
Responsibilities
- Exceed quarterly and annual revenue targets across a defined set of enterprise accounts
- Build and maintain a strong pipeline across both brand-direct and agency-driven opportunities
- Develop and execute strategic account plans that align to clients' full-funnel marketing and media objectives
- Lead complex, consultative sales cycles spanning marketing, media, data, and analytics stakeholders
- Engage senior stakeholders across brands and agencies (CMO, Chief Media Officer, CDO, CIO, VP-level)
- Position LiveRamp solutions in the context of media performance, audience strategy, and measurement outcomes
- Partner cross-functionally to deliver tailored solutions across identity, activation, and measurement use cases
- Drive awareness and demand through industry events (e.g., Cannes, Shoptalk, NRF), networking, and partnerships
- Navigate multi-party deal cycles, including coordination across brands, agencies, and platform partners
- Manage forecasting, pipeline hygiene, and account planning with a high degree of accuracy
- Ensure long-term client success, expansion, and retention
Requirements
- 5+ years of enterprise B2B sales experience, preferably in adtech, martech, or data platforms
- Proven track record of exceeding revenue targets in complex, multi-stakeholder sales environments
- Experience selling into enterprise marketing organizations and/or agencies
- Strong understanding of the digital media ecosystem, including activation, audience strategy, and measurement
- Experience selling solutions tied to marketing performance, media outcomes, or data-driven decisioning
- Demonstrated ability to navigate and close deals involving brands, agencies, and platform partners
- Strong consultative selling skills with the ability to translate technical capabilities into business outcomes
- Experience managing complex deal cycles, including RFPs, MSAs, and commercial negotiations
- Executive presence with the ability to engage and influence senior stakeholders
Qualifications
- Nice to have: Experience working with or selling into retail media networks, DSPs, or walled gardens
- Familiarity with identity resolution, clean rooms, or cross-channel measurement solutions
- Experience supporting full-funnel media strategies (brand + performance + commerce)
- Background working with holding companies or major agency networks
Skills
- Strategic thinking and problem-solving
- Excellent communication and presentation skills
- Ability to manage multiple priorities and deadlines
- Strong negotiation and closing skills
- Ability to build and maintain strong client relationships
Benefits
People: Work with talented, collaborative, and friendly people who love what they do.
Fun: We host in-person and virtual events such as game nights, happy hours, camping trips, and sports leagues.
Work/Life Harmony: Flexible paid time off, paid holidays, options for working from home, and paid parental leave.
Comprehensive Benefits Package: LiveRamp offers a comprehensive benefits package designed to help you be your best self in your personal and professional lives. Our benefits package offers medical, dental, vision, life and disability, an employee assistance program, voluntary benefits as well as perks programs for your healthy lifestyle, career growth and more.
Savings: Our 401K matching plan—1:1 match up to 6% of salary—helps you plan ahead. Also Employee Stock Purchase Plan - 15% discount off purchase price of LiveRamp stock (U.S. LiveRampers)