VP of Sales

About the role

LaSalle Network has partnered with a high-growth consumer products company in Chicago to build and lead the commercial strategy for a rapidly growing brand with significant expansion potential. Reporting directly to the CEO, this individual contributor role is ideal for a proven sales executive who thrives on opening new doors, winning strategic partnerships, and driving revenue growth. The ideal candidate is equally comfortable developing sales strategy and personally leading high-impact customer conversations, with long-term compensation tied directly to revenue generated.

Responsibilities

• Develop and execute the company's sales strategy, with a primary focus on expanding national retail partnerships and driving revenue growth.
• Identify, prospect, and secure new business opportunities while strengthening and growing existing strategic accounts.
• Own the full sales cycle, from prospecting and relationship development through negotiation and contract execution.
• Expand distribution across national retailers while identifying opportunities within adjacent channels, including builders, developers, property management groups, and other strategic partners.
• Build and manage a healthy sales pipeline, accurately forecast revenue, and deliver against aggressive growth objectives.
• Collaborate closely with Marketing, Product, and Operations to support product launches, promotional initiatives, merchandising strategies, and customer success.
• Analyze market trends, competitive activity, and customer insights to identify new growth opportunities and refine commercial strategy.
• Establish scalable sales processes and provide leadership as the organization continues to grow.

Requirements

• 10+ years of progressive sales leadership experience within consumer products, durable goods, home improvement, building products, or related manufacturing industries.
• Proven success selling into large national retailers such as Home Depot, Lowe's, Walmart, Target, ACE Hardware, or similar national accounts.
• Demonstrated track record of opening new business, negotiating complex agreements, and growing strategic customer relationships.
• Experience managing the full retail sales cycle, including category reviews, buyer relationships, forecasting, pricing, and inventory planning.
• Entrepreneurial mindset with the ability to thrive in a fast-paced, high-growth startup environment.
• Strategic thinker with a hands-on, roll-up-your-sleeves approach to building revenue.
• Strong executive presence, communication skills, and ability to influence internal and external stakeholders.
• Experience selling into builder, contractor, commercial, or property management channels is a plus.
• Bachelor's degree preferred.
• Ability to travel nationally as needed.

Schedule

This is a full-time, in-office role located in downtown Chicago.

Pay

Compensation: $150,000-$165,000 base salary, based on experience, plus eligibility to earn a performance bonus.

Benefits

• Equity
• Comprehensive benefits (medical, dental, and vision insurance)
• Unlimited PTO