VP of Marketing, BuyWander - Seattle, WA

About the role

This is a rare opportunity to:

• Build a brand from zero to everywhere
• Own growth across every channel
• Define how an entirely new category shows up in the world

Responsibilities

You’ll build it. You’ll test, break, rebuild—and then scale what works.

• Brand (make BuyWander unforgettable):
• Define and evolve our voice, story, and positioning
• Turn “returns” into something people are excited about
• Growth (drive real results):
• Own customer acquisition across all channels (paid, organic, partnerships, local)
• Build a data-driven growth engine—not guesswork
• Demand Generation (online + local):
• Drive traffic and participation in our auctions
• Create local market playbooks that scale nationally
• Experimentation (this is where the magic happens):
• Run constant tests across channels, messaging, and audiences
• Operate like a marketing lab—fast cycles, fast learnings
• AI-Powered Marketing:
• Leverage AI tools to 10x output and insight
• Automate workflows, content generation, and analysis
• Systems & Scale:
• Build the marketing engine (tools, dashboards, attribution)
• Create feedback loops between data to insight to action

Qualifications

• 5–10+ years in marketing, owning growth, performance, or brand
• Proven track record of driving measurable, repeatable growth
• Strong analytical mindset—you think in funnels, cohorts, and experiments
• Experience using data to make decisions (not just reporting it)
• Hands-on experience with modern marketing tools + AI workflows
• Comfort operating in ambiguity with speed and ownership

Bonus points

• Experience in marketplaces, auctions, resale, or eCommerce
• Built or scaled growth engines from 0 to 1
• Deep performance marketing + creative testing expertise
• Strong POV on the future of AI in marketing

Why BuyWander

• Massive market + real problem
• High-speed, high-ownership environment
• Mission-driven: helping people get ahead
• A team that values builders, thinkers, and doers

Company benefits

• Competitive Salary and Performance-based Bonuses
• Meaningful equity in a company attacking a massive market, for a brand that can become nationally recognized
• Health, Vision & Dental Insurance
• Unlimited PTO
• Annual Company Offsites
• 401K

Benefits

• Health, Vision & Dental Insurance
• Unlimited PTO
• Annual Company Offsites
• 401K

Pay

Competitive Salary $165-225K includes Meaningful Equity + Performance Bonuses

Schedule

Full-Time