VP of Sales and Marketing

Job Details

The VPSM serves as a key member of the senior leadership team, responsible for the strategic direction and execution of all sales, marketing, communications, and public relations efforts across Friendship Village’s portfolio.

About the Role

This role blends expert oversight with tactical execution, leading revenue growth strategies, stewarding the organization’s brand identity, and cultivating a culture of performance, collaboration, and innovation.

Responsibilities

• Lead the collaborative development and implementation of company-wide sales and marketing strategies aligned with organizational goals and market opportunities.
• Serve as the brand steward for Friendship Village Dublin, ensuring that messaging, positioning, and visual identity reflect the organization’s unique value proposition and evolve with consumer preferences.
• Contribute to executive-level decision-making on long-term planning, market positioning, business line development, and innovation strategies.
• Represent the voice of the consumer, helping shape enterprise decisions around service, design, programming, and resident experience.
• Develop and implement strategic sales plans to achieve occupancy and revenue goals across all Silverstone communities/products.
• Manage and motivate high-performing sales teams; set and track KPIs to measure success, identify gaps, and make data-driven adjustments.
• Foster a sales culture of transparency, responsiveness, and accountability, with clear standards for direct selling, networking, and outreach.
• Provide ongoing sales coaching and training; lead sales meetings and performance reviews.
• Ensure strong collaboration between community Directors and sales teams to drive top-line performance.
• Lead a collaborative, cross-functional process to develop and execute integrated multi-channel marketing strategies that drive leads, brand awareness, and business growth.
• Own and manage relationships with strategic marketing and sales partners, including the organization’s advertising agency, CRM consultants, and other third-party vendors.
• Optimize CRM and marketing automation platforms to enhance lead management, segmentation, and campaign effectiveness.
• Monitor and analyze sales and marketing performance metrics; deliver regular reports, forecasts, and insights to senior leadership.
• Develop and manage the sales and marketing budget, ensuring resources are allocated strategically and efficiently.

Requirements

• Bachelor’s degree in sales, marketing, business, and/or communications with a minimum of 10 years of experience in a senior living sales and marketing leadership role preferred.
• Proven experience in managing a successful sales team.
• Excellent analytical skills with the ability to analyze market data and make data-driven decisions.
• Ability to develop new business opportunities and close sales.
• Effective written and oral communication skills to various audiences.
• Proficiency in conflict management with flexibility to adapt quickly to changing situations.
• Public relations abilities to communicate all aspects of the organization.
• Exceptional negotiation skills.
• Proficient skills in Powerpoint, Office Word, Excel, and CRM and other sales/marketing systems.

Qualifications

• Must be able to travel in Ohio and produce a valid driver’s license.
• Regular on site attendance required.
• Relocation support may be available for candidates, in addition to a robust and competitive benefits offering.