VP of Marketing

About the role

Sembi is seeking a VP of Marketing to elevate Sembi’s marketing organization into a unified engine across our entire portfolio taking pipeline, brand leadership, and market expansion to the next level. Sembi is a high organic growth business and this role will enable growth acceleration through optimized demand generation and clear competitive differentiation.

Job Responsibilities

• Organizational Leadership
  Marketing Org: Lead and develop Sembi marketing including demand gen, product marketing, content, partner marketing, events, digital marketing, and communications

• Scale Execution: Build scalable processes, operating rhythms, and performance management frameworks that support continued growth

• AI Execution: Leverage AI technologies to improve marketing effectiveness, personalization, content creation, and operational efficiency

• Sembi IQ & AI: Sembi IQ Launch: Drive the launch of our new Sembi IQ brand & disruptive technology positioned to optimize the AI SDLC being rapidly adopted across the industry
  AI Thought Leadership: Position Sembi as a leading voice in AI-powered software quality and AI SDLC governance

• Portfolio Management Platform Strategy: Develop portfolio level positioning and messaging that strengthens the Sembi platform while maximizing the growth of individual brands

• Category Leadership: Establish Sembi as a recognized leader in software quality, security and AI across customers, analysts, partners, and industry influencers

• Platform Growth: Develop and execute the marketing strategy across the portfolio to accelerate ARR growth and strengthen market position

• Thought Leadership: Drive content programs that support awareness, SEO, executive engagement, and conversion

• Product Marketing: Market Definition: Own market segmentation, ICP definition, buyer personas, messaging, and value proposition development
  Competitive Advantage: Lead market research, competitive analysis, and ICP development
  Launch Excellence: Lead product marketing strategy across the portfolio including execution of product launches and releases
  Product Pricing: Guide market expansion, pricing and packaging input, and category strategy in partnership with Product and Sales leadership

• Revenue Growth: Revenue Intelligence: Own marketing sourced and influenced pipeline and build scalable frameworks that measure, forecast, and report on marketing’s impact on revenue with demonstrable ROI
  Pipeline Expansion: Lead multi-channel demand generation across content, digital, events, partnerships, and product-led growth
  Partner Ecosystem Growth: Execute a partner marketing strategy that enables partners to grow pipeline, accelerate sales cycles, and expand revenue
  Customer Expansion: Collaborate with Customer Success on lifecycle marketing, retention, advocacy, and expansion initiatives in particular across our Enterprise segment

What We're Looking For

• Executive Experience: 10+ years of B2B SaaS marketing experience, including leadership at the Senior Director level or above

• Cross-Functional Influence: Experience partnering closely with Sales, Product, Engineering, and RevOps teams

• Scaling Success: Track record of hiring, developing, and leading high-performing marketing talent

• Growth Expertise: Deep expertise in demand generation, content marketing, ABM, and enterprise go-to-market strategies

• Analytical Rigor: Strong understanding of attribution, pipeline management, and revenue operations

• Industry Knowledge: Experience in developer tools, DevOps, software testing, cybersecurity, or related technical markets is highly desirable

• Platform Experience: Familiarity with multi-product or platform businesses is preferred

What Success Looks Like

• Pipeline Growth: Increased marketing-sourced and influenced pipeline contribution

• Industry Presence: Stronger platform awareness and brand recognition across software quality driven in part by successful launch of Sembi IQ brand and products

• Customer Revenue Growth: Expanded enterprise pipeline through ABM and partner channels

• Scalable Organization: Established a scalable marketing operating model supporting continued growth

• Portfolio Growth: Proven growth across the breadth of the Sembi portfolio via improved positioning and cross-sell performance

Equal Opportunity Employer

An Equal Opportunity Employer - All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.