VP of Integrated Marketing & Communication

Leadership Team Responsibilities

• Serves as an active member of Kane’s Leadership Team, participating in strategic planning, goal-setting, and decision-making.
• Contributes to agency-wide strategy related to growth, positioning, service offerings, resourcing, and operational excellence.
• Collaborates with leadership peers to align Client Services, Marketing, Business Development, and Operations.
• Models Kane’s values and leadership behaviors, reinforcing accountability, transparency, and trust across the organization.

Accountabilities

• Owns and runs the Client Services function and Kane’s internal marketing efforts.
• Holds final decision authority related to client service delivery, resourcing, execution, and Kane marketing priorities.
• Is ultimately accountable for results across all Kane client accounts and Kane’s marketing performance.
• Sets expectations for how Kane delivers client service and presents its brand in the marketplace.
• Client Trust, Satisfaction & Account Leadership
• Ensures a consistently high-quality, strategic, and responsive client experience across all accounts.
• Serves as senior escalation point for key client relationships and high-risk situations.
• Directly leads select client accounts as needed, particularly complex or high-profile engagements.
• Establishes and monitors client satisfaction metrics and implements corrective action when needed.
• Organic Growth & Account Profitability
• Drives organic growth across existing client relationships through renewals, expanded scopes, and additional services.
• Ensures growth recommendations are grounded in client value, credibility, and long-term trust.
• Oversees scopes of work, budgets, and margins; ensures alignment with Kane’s rate card and profitability targets.
• Identifies financial or relationship risk early and takes corrective action to protect both trust and agency health.
• Team Leadership, Resourcing & Development
• Leads, coaches, and holds accountable account supervisors and managers.
• Develops leaders who demonstrate strong judgment, client empathy, and accountability.
• Ensures teams are equipped to manage complexity, sensitive issues, and reputation-driven work.
• Fosters a culture of learning, feedback, and continuous improvement.
• Strategic Planning & Quality Standards
• Owes the quality and consistency of Kane’s research-based strategic plans.
• Ensures plans include clear objectives, strategy, tactics, and measurement.
• Reviews and approves major plans and high-stakes deliverables prior to client delivery.
• Kane Marketing, Awareness & Lead Generation
• Oversees Kane’s internal marketing strategy, positioning, and brand presence.
• Is accountable for awareness goals, thought leadership visibility, and marketing-qualified lead generation.
• Ensures Kane marketing efforts align with Kane’s brand and mission, Earn Trust for Good, our business development priorities and target industries.
• Evaluates performance of Kane marketing initiatives using clear metrics and dashboards.
• Partners with business development leadership to convert awareness into qualified opportunities.
• Processes, Systems & Continuous Improvement
• Develops and improves client service and marketing workflows, tools, and templates.
• Standardizes processes to improve efficiency, quality, and scalability.
• Ensures adoption of systems and accountability through clear expectations and review cadence.