VP, Integrated Marketing

Responsibilities

• Develop and lead a holistic, omnichannel marketing strategy that aligns brand, retail, digital, loyalty, and performance marketing into one unified plan.
• Define long-term brand positioning, customer segmentation, and growth priorities.
• Build and mentor a high-performing team.
• Oversee brand identity, messaging frameworks, and creative direction to ensure consistency across all touchpoints.
• Lead seasonal and evergreen campaign development, ensuring storytelling is compelling, differentiated, and culturally relevant.
• Champion customer-centric thinking and elevate the brand experience across stores, digital platforms, and community channels.
• Drive integrated marketing plans that support store traffic, conversion, loyalty, and new customer acquisition.
• Oversee media strategy and investment across paid, owned, and earned channels to maximize ROI.
• Use data, insights, and testing to refine messaging, targeting, and channel mix.
• Own marketing KPIs including brand health, customer acquisition, retention, traffic, conversion, and campaign performance.
• Lead integrated planning processes to ensure alignment across teams and seamless execution.
• Communicate marketing strategy, performance, and insights to senior leadership and key stakeholders.

Requirements

• Bachelor’s Degree
• 10 years of progressive marketing leadership experience across integrated brand marketing, performance marketing, and team management.
• Demonstrated expertise in: Integrated and omnichannel marketing strategy, Performance marketing and media optimization, CRM, loyalty, personalization, and lifecycle marketing, Creative leadership and agency management, Visual merchandising and physical retail experience.
• Exceptional communication skills
• Strong organizational skills
• Proficiency in Microsoft Office
• Prioritized experience in: Advanced degree, 10+ years of progressive marketing leadership experience across integrated brand marketing, performance marketing, and team management.

Qualifications

• High impact leadership and initiative
• Strong persuasive communication
• Fast pace and sense of urgency
• Bold, risk-tolerant decision making
• Relationship-driven collaboration
• Resilient optimism and confidence
• Strategic vision coupled with action orientation
• Comfort with ambiguity and change

Skills

• Decision-making, judgment, and execution
• Communication, ability to articulate vision, strategy, and results
• Strategic and creative thinking
• Performance marketing and media optimization
• CRM, loyalty, personalization, and lifecycle marketing
• Creative leadership
• Visual merchandising
• Leadership of team
• Foster team collaboration, communication, and performance

Benefits

Hybrid work schedule

Pay

TBD

Schedule

Flexible