VP, Integrated Marketing

About the role

Assured is on a mission to modernize insurance. Claims processing—determining whether to pay a claim—is the foundation of the industry but remains highly manual, involving phone calls, faxes, and gut instinct, costing tens of billions annually. We provide large insurers with software solutions to thrive in a modern, technology-driven world, from self-service claim-filing software to backend fraud detection. We power claims processing for some of the largest insurers globally.

The challenges we face are deep and diverse: creating digital experiences that comfort claimants during stressful times and orchestrating large-scale ML-driven decision-making on billions in claims payments. Life at Assured is dynamic, collaborative, and rewarding.

We are looking for a Vice President, Integrated Marketing to build and run the always-on growth engine for our named-account program in top US P&C carriers. You will own how we present our story to the right people—both at the company and individual level—and bridge the relationship between marketing and sales. This hands-on leadership role focuses on two key areas:

• Person-Based Marketing: Winning over specific buyers and users—CCOs, CIOs, CAIOs, claims VPs, transformation leads, and key influencers—at the individual level.
• Web / Digital / Events: Building category gravity and multi-touch presence across critical moments.

You will own end-to-end integrated marketing touchpoints (ABM/PBM, paid, digital, SEO/AEO, events, lifecycle, web) and the marketing-to-sales SLA. If the system is running, you keep it running. You will lead a small, senior, AI-first team and partner closely with Sales, Product Marketing, and the founders. This role is ideal for an operator who can build a measurable, named-account growth machine from the ground up.

Responsibilities

• Run the growth engine end-to-end: Own ABM/PBM, paid, digital, SEO/AEO, events, lifecycle, and web for the top 80 named carriers.
• Own the named-account program: Lock the named-account list with Sales and founders; scope and launch person-based plays against top accounts.
• Own the marketing-to-sales SLA: Define and run cadences, handoffs, and service levels to ensure tight alignment for every named play.
• Build and lead the team: Hire, develop, and direct the team while setting the quality bar and operating rhythm.
• Instrument the motion: Scope the ABM, PBM, and attribution stack; operate from weekly named-account and relevant data dashboards.
• Make events a named-account vehicle: Treat every flagship moment as a named-account play, not just a booth, with clean routing back into the PBM system.
• Drive category gravity: Own the always-on web, paid, and search presence to compound Assured’s visibility in the CCO/CIO/CAIO conversation.
• Keep it compliant: Ensure every play, gift policy, and event format is screened against carrier anti-bribery norms before launch.

Requirements

• 10+ years in growth, demand generation, or integrated marketing, including senior leadership of a named-account / ABM motion.
• A track record building and running ABM/PBM programs against a defined, high-value account list—ideally enterprise or regulated buyers.
• Fluency across the full integrated stack: paid, digital, SEO/AEO, events, lifecycle, web, and attribution.
• Strong operating discipline—you build the SLA, hold the cadence, and measure pipeline by named account.
• Proven people leadership and the ability to multiply a small senior team.
• Comfort partnering deeply with sales and technical marketing-ops/data colleagues.
• High ownership, low ego, and a builder’s appetite for writing the playbook from scratch.

Benefits

• Competitive Compensation: Competitive salary and equity packages for all employees.
• Healthcare Plan: Platinum medical, dental, and vision coverage.
• Free life insurance: Including long-term and short-term disability.
• Unlimited PTO: Uncapped vacation days and paid holidays.
• Family Leave: Maternity and paternity leave.
• 401(k) Contribution: Assured contributes 3% of your income, even if you don't contribute.
• WFH Benefits: Lunch on us 2x/week, monthly phone stipend, and other home office perks.
• Health FSAs & HSAs: Pre-tax accounts for out-of-pocket medical expenses.
• Team events & Offsites: Regular gatherings despite being a remote team.

Pay

Compensation Range: $260K - $330K