Jobs · Finance · New York

VP of Finance

Wilshire Lane Capital · New York, NY · 1 mo ago
FinanceFull-time

About the Role

Piñata is searching for a hybrid finance & operations leader — someone who blends strategic finance, FP&A excellence, accounting expertise, and hands-on execution. This role will be the operational heartbeat of the company, ensuring the business is scaling with clarity, precision, and strong controls while enabling aggressive growth. This is a company-builder role — a leader who can partner with the CEO, own cross-functional execution, run tight financial processes, build models investors trust, drive operational discipline, and help scale Piñata into the category-defining renter loyalty and fintech platform.

Responsibilities

  • Strategic Finance
    • Own all FP&A: forecasting, budgeting, scenario planning, unit economics, margins, cohort analysis, GTM efficiency, channel economics, and capital planning.
    • Build and maintain Piñata’s full financial model and investor reporting frameworks.
    • Partner with the CEO on fundraising, investor materials, diligence, and board reporting.
    • Design dashboards that bring clarity to the business.
  • Accounting & Compliance
    • Oversee corporate accounting, month-end close, accruals, and GAAP compliance.
    • Design and enforce controls around revenue recognition — including multi-component, partner-driven, insurance admin fee, and loyalty/points models — ensuring proper ASC 606 treatment.
    • Manage audits, tax compliance, financial reporting, and external accounting firms.
    • Ensure proper reconciliation across multiple finance and internal systems.
  • Revenue Operations & Billing
    • Own invoicing, collections, and accounts receivable across customers.
    • Implement automation and manage payables.
    • Partner with Sales & Customer Success to enforce contract terms, pricing rules, and revenue policies.
  • Risk, Compliance & Controls (Fintech/Insurance)
    • Oversee financial and operational risk frameworks.
    • Build compliance processes with external partners.
    • Work closely with external counsel.
    • Partner with Product on scalable, compliant fintech operations.
  • Leadership & Team Building
    • Build and lead a high-performing finance & operations team (finance, accounting, RevOps, BizOps).
    • Drive a culture of clarity, accountability, and operational excellence.
    • Serve as a senior thought partner to the CEO and executive team.

Qualifications

  • CPA preferred or significant accounting depth (Big 4 or equivalent public accounting/audit experience strongly preferred).
  • Experience leading finance at an early to growth stage company (Series A to C).
  • Experience seeing a company through successful M&A transactions.
  • 7–12+ years in strategic finance, FP&A, operations, BizOps, or similar roles.
  • Experience owning and improving the monthly close process and GAAP compliance.
  • Strong knowledge of ASC 606 and complex revenue models.
  • Proven ability to design and maintain financial models, dashboards, and investor reporting.
  • Experience in or exposure to fintech, payments, credit, or insurance is a major plus.
  • Strong systems skills (QuickBooks, financial tools, CRM/ERP systems, data tooling).
  • Experience building and leading teams in a scaling startup environment.

Skills

  • Operator-athlete: able to architect systems and jump into the weeds.
  • Strategic & analytical: strong decision frameworks, crisp financial thinking, and clarity.
  • Deeply numbers-driven: you love models, dashboards, financial KPIs, revenue logic.
  • Process-oriented: you bring order, predictability, and control to a fast-moving environment.
  • Startup-proven: ideally from high-growth SaaS, fintech, proptech, or marketplace.
  • Low-ego, high-drive: urgent, accountable, and deeply collaborative.
  • Comfortable in ambiguity: you create structure where none exists.

Benefits

  • Build the financial and operational engine of the country’s leading rent rewards and renter fintech platform.
  • Own high-impact work that touches every part of the business.
  • Work directly with the CEO on strategy, execution, investor relationships, and long-term planning.
  • Join a transparent, fast-moving, founder-led team with massive growth ahead.
  • Help millions of renters build credit, improve financial health, and unlock real economic value.

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