VP of Commercialization, GO Enterprise

What You'll Do:

• Define and continually refine GO Enterprise’s market positioning & narrative
• Translate Criteo’s broader performance and commerce vision into segment-specific value propositions for our clients
• Set clear segment guardrails & eligibility rules
• Own the commercial model for GO Enterprise working with Finance, Legal, and Operations and ensure alignment between pricing, billing flows & finance systems
• Design packaging & SKUs across our client base
• Partner with GTM to shape the GTM plan from early design partners through scaled commercial availability
• Partner with sales leadership to define account selection & targeting by segment and region
• Act as the commercial voice into Product - codify segment needs, competitive gaps, and commercialization blockers into roadmap input and prioritization
• Partner with Product and Engineering on API/MCP surfaces, agent ready workflows, and retailer/agency economics, ensuring they support scalable commercialization
• Ensure GO Enterprise is agent-ready by design (API scope, documentation, developer portal expectations)
• Pressure-test major roadmap bets with design partners before broad rollout
• Serve as executive sponsor for key design partners across our target clients
• Build senior-level relationships with clients & partners, and turn early tests into referenceable proof points and case studies with Marketing & Comms (tentpole moments)

Who You Are:

• Experience 15+ years in digital advertising, ad tech, or commerce media, with significant time spent in DSP/platform commercialization, GTM, or product marketing/strategy
• Proven track record owning commercialization for a complex, multi-channel platform from early stages through global scale
• Deep experience working with clients; credibility with C-level and SVP-level stakeholders on both tech and commercial topics
• Demonstrated success designing and implementing pricing, packaging, and margin models
• Strategic thinker with strong market sensing; synthesizes client, competitor, and internal signals into clear choices
• Strong commercial acumen; comfortable with unit economics, take rates, partner shares, and cost-to-serve
• Exceptional storyteller and communicator; makes complex technical and commercial topics simple
• Hightly cross-functional leader; aligns Product, Engineering, GTM, Sales, Marketing, Finance, Ops, and Legal
• Thrives in ambiguity; builds structure, governance, and operating models from scratch

Education:

• Bachelor’s degree required; MBA or equivalent graduate degree a plus (or equivalent practical experience)

About the Role:

The VP of Commercialization, GO Enterprise is responsible for turning our GO Enterprise product into a scaled, global business: defining the commercialization strategy, packaging & pricing, go-to-market, and operating model that make GO Enterprise the default agentic planning and activation platform for agencies and the retailers and large brands they serve with traditional DSP products.

Requirements:

• Experience 15+ years in digital advertising, ad tech, or commerce media, with significant time spent in DSP/platform commercialization, GTM, or product marketing/strategy
• Proven track record owning commercialization for a complex, multi-channel platform from early stages through global scale
• Deep experience working with clients; credibility with C-level and SVP-level stakeholders on both tech and commercial topics
• Demonstrated success designing and implementing pricing, packaging, and margin models
• Strategic thinker with strong market sensing; synthesizes client, competitor, and internal signals into clear choices
• Strong commercial acumen; comfortable with unit economics, take rates, partner shares, and cost-to-serve
• Exceptional storyteller and communicator; makes complex technical and commercial topics simple
• Hightly cross-functional leader; aligns Product, Engineering, GTM, Sales, Marketing, Finance, Ops, and Legal
• Thrives in ambiguity; builds structure, governance, and operating models from scratch

Qualifications:

• Bachelor’s degree required; MBA or equivalent graduate degree a plus (or equivalent practical experience)

Skills & Competencies:

• Strategic thinker with strong market sensing; synthesizes client, competitor, and internal signals into clear choices
• Strong commercial acumen; comfortable with unit economics, take rates, partner shares, and cost-to-serve
• Exceptional storyteller and communicator; makes complex technical and commercial topics simple
• Hightly cross-functional leader; aligns Product, Engineering, GTM, Sales, Marketing, Finance, Ops, and Legal
• Thrives in ambiguity; builds structure, governance, and operating models from scratch

Benefits:

• Ways of working – Our hybrid model blends home with in-office experiences, making space for both
• Grow with us – Learning, mentorship & career development programs
• Your wellbeing matters – Health benefits, wellness perks & mental health support
• A team that cares – Diverse, inclusive, and globally connected
• Fair pay & perks – Attractive salary, with performance-based rewards and family-friendly policies, plus the potential for equity depending on role and level

Pay:

• The US base salary pay range for this position per year is: $260,000 - $325,000

Schedule:

• Hybrid model blending home and in-office experiences