VP of Commercialization, GO Enterprise

What You'll Do:

• Define and continually refine GO Enterprise’s market positioning & narrative
• Translate Criteo’s broader performance and commerce vision into segment-specific value propositions for our clients
• Set clear segment guardrails & eligibility rules
• Own the commercial model for GO Enterprise working with Finance, Legal, and Operations and ensure alignment between pricing, billing flows & finance systems
• Design packaging & SKUs across our client base
• Partner with GTM to shape the GTM plan from early design partners through scaled commercial availability
• Partner with sales leadership to define account selection & targeting by segment and region
• Act as the commercial voice into Product - codify segment needs, competitive gaps, and commercialization blockers into roadmap input and prioritization
• Ensure GO Enterprise is agent-ready by design (API scope, documentation, developer portal expectations)
• Pressure-test major roadmap bets with design partners before broad rollout
• Serve as executive sponsor for key design partners across our target clients
• Build senior-level relationships with clients & partners, and turn early tests into referenceable proof points and case studies with Marketing & Comms (tentpole moments)

Who You Are:

• Experience 15+ years in digital advertising, ad tech, or commerce media, with significant time spent in DSP/platform commercialization, GTM, or product marketing/strategy
• Proven track record owning commercialization for a complex, multi-channel platform from early stages through global scale
• Deep experience working with clients; credibility with C-level and SVP-level stakeholders on both tech and commercial topics
• Demonstrated success designing and implementing pricing, packaging, and margin models
• Strategic thinker with strong market sensing; synthesizes client, competitor, and internal signals into clear choices
• Strong commercial acumen; comfortable with unit economics, take rates, partner shares, and cost-to-serve
• Exceptional storyteller and communicator; makes complex technical and commercial topics simple
• Hightly cross-functional leader; aligns Product, Engineering, GTM, Sales, Marketing, Finance, Ops, and Legal
• Thrives in ambiguity; builds structure, governance, and operating models from scratch

Education:

• Bachelor’s degree required; MBA or equivalent graduate degree a plus (or equivalent practical experience)

About the Role:

The VP of Commercialization, GO Enterprise is responsible for turning our GO Enterprise product into a scaled, global business: defining the commercialization strategy, packaging & pricing, go-to-market, and operating model that make GO Enterprise the default agentic planning and activation platform for agencies and the retailers and large brands they serve with traditional DSP products.

Requirements:

• Experience 15+ years in digital advertising, ad tech, or commerce media, with significant time spent in DSP/platform commercialization, GTM, or product marketing/strategy
• Proven track record owning commercialization for a complex, multi-channel platform from early stages through global scale
• Deep experience working with clients; credibility with C-level and SVP-level stakeholders on both tech and commercial topics
• Demonstrated success designing and implementing pricing, packaging, and margin models
• Strategic thinker with strong market sensing; synthesizes client, competitor, and internal signals into clear choices
• Strong commercial acumen; comfortable with unit economics, take rates, partner shares, and cost-to-serve
• Exceptional storyteller and communicator; makes complex technical and commercial topics simple
• Hightly cross-functional leader; aligns Product, Engineering, GTM, Sales, Marketing, Finance, Ops, and Legal
• Thrives in ambiguity; builds structure, governance, and operating models from scratch

Qualifications:

• Bachelor’s degree required; MBA or equivalent graduate degree a plus (or equivalent practical experience)

Skills & Competencies:

• Strategic thinker with strong market sensing; synthesizes client, competitor, and internal signals into clear choices
• Strong commercial acumen; comfortable with unit economics, take rates, partner shares, and cost-to-serve
• Exceptional storyteller and communicator; makes complex technical and commercial topics simple
• Hightly cross-functional leader; aligns Product, Engineering, GTM, Sales, Marketing, Finance, Ops, and Legal
• Thrives in ambiguity; builds structure, governance, and operating models from scratch

Benefits:

We acknowledge that many candidates may not meet every single role requirement listed above. If your experience looks a little different from our requirements but you believe that you can still bring value to the role, we’d love to see your application!

Who We Are:

We’re Criteo, the Commerce Intelligence Platform. Criteo helps businesses turn shopper signals into commerce outcomes while delivering more relevant experiences for shoppers. We use proprietary commerce intelligence and AI decisioning to drive relevance for shoppers and performance for businesses.

What We Offer:

• Ways of working – Our hybrid model blends home with in-office experiences, making space for both.
• Grow with us – Learning, mentorship & career development programs.
• Your wellbeing matters – Health benefits, wellness perks & mental health support.
• A team that cares – Diverse, inclusive, and globally connected.
• Fair pay & perks – Attractive salary, with performance-based rewards and family-friendly policies, plus the potential for equity depending on role and level.
• Additional benefits may vary depending on the country where you work and the nature of your employment with Criteo.