VP of Commercialization, GO Enterprise

About the role

The VP of Commercialization, GO Enterprise is responsible for turning our GO Enterprise product into a scaled, global business. This leader will own the commercial strategy & execution for GO Enterprise & shape the product & packaging story in close partnership with Product, R&D, and GTM teams.

Responsibilities

• Strategy & positioning

  • Define and continually refine GO Enterprise’s market positioning & narrative
  • Translate Criteo’s broader performance and commerce vision into segment-specific value propositions for our clients
  • Set clear segment guardrails & eligibility rules

• Commercialization, pricing & packaging

  • Own the commercial model for GO Enterprise working with Finance, Legal, and Operations and ensure alignment between pricing, billing flows & finance systems
  • Design packaging & SKUs across our client base

• Go-to-market & sales enablement

  • Partner with GTM to shape the GTM plan from early design partners through scaled commercial availability
  • Partner with sales leadership to define account selection & targeting by segment and region

• Product partnership & roadmap influence

  • Act as the commercial voice into Product - codify segment needs, competitive gaps, and commercialization blockers into roadmap input and prioritization
  • Partner with Product and Engineering on API/MCP surfaces, agent ready workflows, and retailer/agency economics, ensuring they support scalable commercialization
  • Ensure GO Enterprise is agent-ready by design (API scope, documentation, developer portal expectations)
  • Pressure-test major roadmap bets with design partners before broad rollout

• Market development, design partners & ecosystem

  • Serve as executive sponsor for key design partners across our target clients
  • Build senior-level relationships with clients & partners, and turn early tests into referenceable proof points and case studies with Marketing & Comms (tentpole moments)

Experience

• 15+ years in digital advertising, ad tech, or commerce media, with significant time spent in DSP/platform commercialization, GTM, or product marketing/strategy
• Proven track record owning commercialization for a complex, multi-channel platform from early stages through global scale
• Deep experience working with clients; credibility with C-level and SVP-level stakeholders on both tech and commercial topics
• Demonstrated success designing and implementing pricing, packaging, and margin models

Skills & Competencies

• Strategic thinker with strong market sensing; synthesizes client, competitor, and internal signals into clear choices
• Strong commercial acumen; comfortable with unit economics, take rates, partner shares, and cost-to-serve
• Exceptional storyteller and communicator; makes complex technical and commercial topics simple
• Highly cross-functional leader; aligns Product, Engineering, GTM, Sales, Marketing, Finance, Ops, and Legal
• Thrives in ambiguity; builds structure, governance, and operating models from scratch

Education

Bachelor’s degree required; MBA or equivalent graduate degree a plus (or equivalent practical experience).