VP of Commercialization, GO Enterprise

Responsibilities

• Define and continually refine GO Enterprise’s market positioning & narrative
• Translate Criteo’s broader performance and commerce vision into segment‑specific value propositions for clients
• Set clear segment guardrails & eligibility rules
• Own the commercial model for GO Enterprise working with Finance, Legal, and Operations and ensure alignment between pricing, billing flows & finance systems
• Design packaging & SKUs across client base
• Partner with GTM to shape the GTM plan from early design partners through scaled commercial availability
• Partner with sales leadership to define account selection & targeting by segment and region
• Act as the commercial voice into Product - codify segment needs, competitive gaps, and commercialization blockers into roadmap input and prioritization
• Partner with Product and Engineering on API/MCP surfaces, agent ready workflows, and retailer/agency economics, ensuring they support scalable commercialization
• Ensure GO Enterprise is agent‑ready by design (API scope, documentation, developer portal expectations)
• Pressure‑test major roadmap bets with design partners before broad rollout
• Serve as executive sponsor for key design partners across target clients
• Build senior‑level relationships with clients & partners, and turn early tests into referenceable proof points and case studies with Marketing & Comms (tentpole moments)

Requirements

• 15+ years in digital advertising, ad tech, or commerce media, with significant time spent in DSP/platform commercialization, GTM, or product marketing/strategy
• Proven track record owning commercialization for a complex, multi‑channel platform from early stages through global scale
• Deep experience working with clients; credibility with C‑level and SVP‑level stakeholders on both tech and commercial topics
• Demonstrated success designing and implementing pricing, packaging, and margin models
• Bachelor’s degree required; MBA or equivalent graduate degree a plus (or equivalent practical experience)

Skills

• Strategic thinker with strong market sensing; synthesizes client, competitor, and internal signals into clear choices
• Strong commercial acumen; comfortable with unit economics, take rates, partner shares, and cost-to-serve
• Exceptional storyteller and communicator; makes complex technical and commercial topics simple
• Highly cross-functional leader; aligns Product, Engineering, GTM, Sales, Marketing, Finance, Ops, and Legal
• Thrives in ambiguity; builds structure, governance, and operating models from scratch

Benefits

• Hybrid working model blending home and in‑office experiences
• Learning, mentorship & career development programs
• Health benefits, wellness perks & mental health support
• Diverse, inclusive, and globally connected team
• Family‑friendly policies
• Additional benefits may vary by country and employment nature
• For US‑based employees: healthcare, dental, and vision insurance; 401(k) plan with company match; short‑term and long‑term disability coverage; life insurance; family forming and wellness benefits; Flexible Work financial support; learning opportunities; robust annual leave plan including volunteer time off and summer vacation days

Pay

• Base salary range: $260,000 – $325,000 per year
• Performance‑based rewards (quarterly or annual bonus) and restricted stock units for US‑based employees
• Potential for equity depending on role and level