VP of Applications Marketing

About the role

Sinch is seeking a Vice President of Applications Marketing to lead marketing efforts across Mailjet and Sinch Engage. This role is part of a new initiative and involves building a marketing model that aligns with the unique growth dynamics of each business.

Responsibilities

• Own marketing strategy across Mailjet and Sinch Engage, focusing on growth through self-serve, sales-assisted, and sales-led motions.
• Develop clear growth plans that integrate positioning, demand generation, lifecycle marketing, product adoption, customer expansion, and revenue impact.
• Identify and scale reusable playbooks across various marketing areas including lifecycle marketing, performance marketing, website infrastructure, launch motions, customer expansion, and cross-sell.
• Enhance positioning and messaging for diverse audiences such as marketers, business users, developers, SMBs, and enterprise buyers.
• Collaborate with Product, Engineering, Sales, Customer Success, regional marketing, Analytics, and Marketing Operations to implement and execute marketing strategies.
• Support regional marketing and sales teams with necessary programs, assets, and strategic guidance to create pipeline and accelerate opportunity creation.
• Lead and develop marketing leads and contributors to raise the bar for strategy, execution, commercial discipline, and AI-enabled ways of working.

Requirements

• 10+ years of progressive marketing experience in SaaS, technology, or digital-first businesses, including at least 5 years in senior marketing leadership roles.
• Direct accountability for growth, pipeline, revenue, or another commercial performance target.
• Proven success scaling product-led growth and self-serve acquisition, activation, conversion, and monetization.
• Strong command of SaaS growth metrics, including acquisition, activation, conversion, retention, expansion, CAC, LTV, pipeline, and revenue growth.
• Hands-on experience with lifecycle marketing, digital acquisition, conversion optimization, experimentation, and funnel performance.
• Experience partnering with Product and Engineering on onboarding, adoption, packaging, in-product growth, and customer experience improvements.
• Strong positioning and messaging skills across multiple audiences, ideally including both technical and business users.
• Experience operating across distributed product, sales, and marketing teams in multiple time zones.
• Demonstrable experience using AI to improve marketing team planning, production, testing, analysis, or scaling work.
• Excellent communication skills across executive, regional, product, sales, and marketing stakeholders.

Benefits

• Comprehensive medical, dental, and vision plans.
• Supplemental plans available.
• Free virtual counseling resources through Employee Assistance Program.
• Roth and Pre-tax 401(k) options with employer match.
• Paid parental leave and family planning support.
• Flexible remote work options.
• Volunteer time off.

Pay

The annual starting salary for this position is between $220,000-$275,000. Factors affecting starting pay within this range may include geography/market, skills, education, experience, and other qualifications.

Schedule

This is a flexible remote role open to candidates across the United States. Preference will be given to candidates located in Central or Mountain time zones to support collaboration across North America, Europe, and APAC.