VP, New Business Development - Events
Growth Leadership
Lead the agency's growth strategy across target industries, markets, and service offerings, developing scalable commercial strategies that drive profitable net-new revenue. Partner with the Head of Growth to define annual revenue targets, growth priorities, and market expansion plans, and support the continued evolution of the New Business organization — including team structure, role clarity, performance expectations, and growth operations.
Identify emerging opportunities, industry trends, and whitespace areas to expand market relevance. Foster a high-performing growth culture rooted in accountability, collaboration, and commercial acumen. Mentor New Business leaders and cross-functional pursuit teams to elevate enterprise selling capabilities and executive-level engagement.
New Business Development
Own the agency's net-new business pipeline — from opportunity sourcing and qualification through pursuit strategy and close. Lead strategic enterprise-level pursuits, build senior relationships with prospective clients and marketing leaders, and guide pursuit teams in developing differentiated solutions, commercial models, and compelling client narratives.
Commercial Strategy & Revenue Operations
Oversee pipeline management, forecasting, opportunity reporting, and revenue tracking. Establish KPIs tied to pipeline health, conversion rates, revenue growth, and profitability. Drive consistency in CRM usage, forecasting methodologies, and pursuit governance. Partner with Finance and Operations to align growth strategies with margin expectations.
Strategic Leadership & Organizational Integration
Support agency integration initiatives by aligning processes, reporting structures, and commercial best practices across teams, regions, and legacy organizations. Drive collaboration across Growth, Client Services, Marketing, Strategy, Creative, Production, and Operations. Champion emerging technologies, AI-enabled workflows, and data-informed decision-making to improve growth performance. Serve as a thought partner to leadership on market trends, competitive positioning, and future growth investments.
Market Positioning & Agency Visibility
Elevate Jack Morton's visibility and reputation within the experiential marketing industry. Partner with Marketing on thought leadership, demand generation, and brand awareness initiatives. Represent the agency at industry events and speaking engagements. Cultivate strategic partnerships that expand capabilities, market access, and commercial opportunities.
Cross-Functional Leadership
Collaborate with Strategy, Creative, Client Services, Production, and Marketing leadership to align growth initiatives with agency capabilities. Mentor and develop growth and account leadership teams to strengthen commercial acumen. Identify talent gaps and development opportunities across the Growth organization.