VP, Marketing Science & Analytics

GoodRx is the leading prescription savings platform in the U.S., trusted by more than 25 million consumers and 750,000 healthcare professionals annually. We provide access to savings and affordability options for generic and brand-name medications at over 70,000 pharmacies nationwide, along with comprehensive healthcare research and information. Since 2011, GoodRx has helped consumers save nearly $75 billion on prescription costs. Our goal is to help Americans find convenient and affordable healthcare.

About the role

As the VP of Marketing Science & Analytics, you will lead and manage a team of 10 to drive business growth through data. This role includes broad responsibility for centralizing customer segmentation strategy for media activation and growth, marketing analytics and BI, privacy and regulatory compliance, ad operations, and programmatic media strategy and activation. You will shape our marketing science vision, foster innovation, and ensure seamless collaboration with cross-functional teams. This role owns and drives the data-driven marketing vision within the marketing team.

Responsibilities

• Team Leadership and Development: Lead a team of 10+, fostering a culture of innovation, collaboration, and continuous learning. Oversee recruitment, training, and development of marketing science talent while adhering to company and team guidelines for talent management and goal setting.
• Relationship Building, Strategic Planning, and Enterprise Alignment: Build and maintain strong relationships with data, engineering, finance, and other team leaders. Collaborate cross-functionally to provide consistent, reliable metrics, support decision-making, and guide strategic planning. Communicate plans effectively and secure enterprise alignment for initiatives.
• Data-driven Activation - Programmatic Media Channels and Audience Strategy: Optimize programmatic media and audience strategy for effective marketing campaigns. Develop optimization feedback loops from program data and create new data product capabilities to automate workflows for programmatic media and data collection, building for scale while remaining flexible.
• Customer Segmentation and Marketing Automation: Develop customer segmentation approaches for audience selection, including technical requirements for managing audiences and strategies for personalized marketing activation. Drive marketing automation around customer lifecycle touchpoints to enhance insights and business predictions for Next Best Actioning.
• Marketing Analytics and Business Intelligence: Lead marketing attribution efforts, integrating lift measurement, econometric modeling, and channel measurement to assess marketing impact. Develop and refine strategies for measuring marketing effectiveness and optimizing budget/time allocation. Own all reporting and insights generation for the marketing department, tailoring reports to stakeholder needs. Compile roll-up reports for department-wide performance reviews, partner reporting, ELT meetings, and board presentations. Work closely with the consumer insights team to provide proactive recommendations and business context for data changes.
• Ad Operations, Privacy, Legal Compliance, and Martech Strategy: Oversee ad operations to ensure seamless execution of advertising campaigns. Ensure privacy and legal compliance in all marketing activities, staying updated on industry regulations. Develop and implement Martech strategies aligned with marketing science goals and evaluate/integrate marketing technologies to enhance efficiency.
• Continuous Improvement: Stay current with industry-standard processes and new technologies (especially AI) in marketing science, implementing improvements to enhance efficiency and effectiveness.

Qualifications

• Bachelor’s degree or above in a relevant field (e.g., Mathematics, Economics, Statistics, Computer Science, or other science).
• 20+ years of experience in marketing science, value measurement, audience profiling, performance media, and experience with AI tools.
• Tech-driven Healthcare and/or Retail experience is a plus.
• Strong knowledge of statistics for marketing data interpretation and modeling.
• Experience in pipeline management to ensure data flow and integrity.
• Proficiency in data visualizations to effectively communicate marketing insights.
• Strong leadership skills with the ability to inspire and guide a marketing science team.
• Exceptional verbal and written communication skills, with the ability to drive organizational alignment through data-driven insights.
• Willingness to travel as needed to meet marketing goals.

Engineering teams are responsible for supporting appropriate security controls, including management, operational, and technical controls, as well as adhering to GoodRx best practices.

Pay

• San Francisco and Seattle Offices: $317,000.00 - $508,000.00
• New York Office: $290,000.00 - $465,000.00
• Santa Monica Office: $264,000.00 - $423,000.00
• Other Office Locations: $238,000.00 - $381,000.00

GoodRx also offers additional compensation programs such as annual cash bonuses or commission, and annual equity grants for most positions.

Benefits

• Medical, dental, and vision insurance
• 401(k) with a company match
• Employee Stock Purchase Plan (ESPP)
• Unlimited vacation
• 13 paid holidays and 72 hours of sick leave
• Mental wellness and financial wellness programs
• Fertility benefits
• Generous parental leave
• Pet insurance
• Supplemental life insurance for you and your dependents
• Company-paid short-term and long-term disability