Vice President, Performance Analytics (Marketing Science/Media Analytics)

Responsibilities

• Lead performance analytics (including paid social and search media analytics)
• Consult with clients to define and answer their most important business questions, advising on how to best leverage data on media & marketing investments to drive business results
• Drive a culture of 'always on' data-driven decision making that will institutionalize the use of consumer-driven analytics in media/marketing investment planning
• Provide thought leadership and be a subject matter expert in the designing and recommending appropriate analytic methodology and approach to address key client questions
• Lead measurement framework development and define media KPIs linked to the business objectives
• Build the profile of Data and Analytics by packaging and evangelizing best in class client work and provide the clear data and analytics story – why the work is important, the truths that the analytics reveal, and the actions that should follow the analyses
• Work closely with the internal client teams to deliver high-quality execution of a diverse array of client and project deliverables
• Primary lead for brand teams (agency and client) on campaign/brand measurement research development and implementation
• Guide and work closely with the investment and planning teams and the client teams to deliver on 'data-driven' marketing investment decisions (how much, where, when, which channels, etc...)
• Develop, manage, and mentor a team and lead strategic efforts and departmental vision

Qualifications

• 10+ years experience in media, analytics, marketing research, consumer insights, business consulting, or digital advertising analytics with progressive leadership responsibilities
• Bachelor’s degree preferred, preferably in advertising, marketing, business, statistics, or similar discipline
• Previous experience with performance media analytics
• Excellent project management, organization, leadership, presentation and communication skills
• Strong grounding in traditional and digital media advertising effectiveness methods including ROI, preferably working knowledge of market mix model results
• Knowledge and interest in learning about the traditional and digital media research measurement vendor marketplace, with the ability to identify and evaluate new capabilities across suppliers
• Experience with competitive reporting systems and interest in the competitive landscape of the technology marketplace
• A team player with proven ability to work well with others, acting both resourceful and collaborative
• Excellent verbal and written communication skills