VP, Marketing Operations & Digital Platform
About the Role
As VP, Marketing Operations & Digital Platform, you'll lead the infrastructure behind every Marketing initiative: the technology, automation, data, and program management that turn strategy into execution. You'll own our GTM systems, our martech stack, and pluralsight.com itself — partnering closely with the CMO, CEO, CFO, and leaders across Revenue, Product, IT, and Data to make Marketing faster, sharper, and more accountable.
Who You're Committed To Being
- A systems thinker: You see the connections between strategy, technology, and outcomes — and you build the infrastructure that makes those connections reliable.
- A steady hand in complexity: Competing priorities, executive expectations, ambiguous problems — you bring clarity and calm decision-making when it matters most.
- A trusted operator: CEOs and CFOs bring you hard questions about investment and risk. You give them straight answers backed by data.
- A builder of teams: You grow senior leaders, strengthen organizations, and know when to build capability in-house versus bring in a partner.
Responsibilities
- Plan: Lead annual and quarterly Marketing planning — priorities, capacity, resourcing, and the operating rhythms that keep everyone aligned and moving.
- Operate: Own lead scoring, attribution, campaign tracking, and the Marketo–Salesforce integration that powers our GTM engine.
- Build: Set the martech roadmap and lead Marketing Automation — Marketo, Iterable, deliverability, and platform health — while evaluating where AI and automation create real leverage.
- Grow: Own pluralsight.com end to end: B2B and B2C journeys, conversion optimization, SEO/AEO/GEO strategy, and platform performance.
- Deliver: Lead Marketing Program Management, rebuild our Asana infrastructure, and hold cross-functional initiatives accountable to outcomes.
- Invest: Own the Digital Platform, Martech, and Marketing Ops budgets — vendor strategy, negotiations, and the ROI story you bring to the CMO and CFO.
Requirements
- 15+ years across Marketing Operations, digital platforms, martech, revenue operations, or program management — with real depth in a B2B SaaS or complex tech environment.
- A track record of building or transforming a Marketing Operations function, not just running one.
- Fluency in funnel architecture, attribution, campaign tracking, CRM integrations, and marketing data governance.
- Experience owning website strategy, digital journeys, analytics, and conversion optimization at scale.
- Comfort presenting investment decisions and risk directly to CEOs, CFOs, and enterprise leadership.
- A history of leading blended teams — employees, agencies, contractors, and technology partners — through real change.
- Experience with privacy, security, and data-governance requirements (GDPR, CCPA, SOC 2).
- Bachelor's degree or equivalent experience.
This is a remote role; however, applicants located within 45 miles of our Westlake/Dallas, TX office should expect to work on-site Tuesday through Thursday, with remote flexibility on Mondays and Fridays.
Nice to Have
- Experience across both B2B enterprise and B2C / self-service models.
- Hands-on with Adobe Experience Manager, Marketo, Iterable, Salesforce, Asana.
- SEO, AEO, and GEO strategy development.
- Ecommerce, checkout, trials, or product-led growth experience.
- Led a major GTM systems or digital platform transformation.
Benefits
- Competitive compensation and bonus eligibility.
- Comprehensive medical coverage.
- Unlimited PTO.
- Wellness reimbursement.
- Professional development funds.
Pay
The annual US base salary range for this role is $227,000-$270,000 USD. Actual compensation will depend on location, skills, experience, and other factors. Additional benefits and bonuses may apply.
About Us
Pluralsight provides the only learning platform dedicated to accelerating the technology skills and capabilities of today’s tech workforce. Thousands of companies, government organizations, and individuals around the world rely on Pluralsight to support critical technology skill development in areas that are crucial to innovation including artificial intelligence, cloud computing, cybersecurity, software development, and machine learning.