VP, Digital Marketing
maybe. Mission statement: "Our mission is to promote American values through the creative use of digital media, technology and edu-tainment. We’re proud to be voted among the “Best Place to Work in Los Angeles” by the LA Business Journal 4 years in a row." Could be part of About the role. Then description: "The VP, Digital Marketing will lead our social media strategy and oversee a team of 10+, reporting to the CMO. We’re looking for a creative and efficient leader who knows how to build and motivate high-performing teams, but can also “do” the work and won’t just delegate. The role is focused on growing our audience, shaping content and platform strategy, and driving performance across all major social platforms. This is a roll-up-your-sleeves, entrepreneurial organization from top to bottom, requiring both vision and execution." That's about the role. Then Duties And Responsibilities: list of bullet points. We need to format as
- for any list of duties/requirements/benefits.
We have sections: Leadership & Team Management, Social Media Strategy & Execution, Content & Creative Collaboration, Community & Audience Engagement, Performance, Analytics & Reporting. Those are subheadings within duties. Should we treat them as separate sections? The instruction: use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we should have a main Responsibilities section with
Responsibilities
and then inside we can have subheadings? Not specified but we can includemaybe but not required. Probably we can just list duties as
- items, maybe grouping with but not needed. We'll keep simple:
Responsibilities
- ... ...>. We need to preserve all substantive information. So include each duty bullet. Let's extract bullet points: Leadership & Team Management: - Manage, mentor, and develop a team of 10+ social media professionals, including hands-on coaching, performance reviews, and full employee lifecycle management starting from recruitment - Foster a collaborative, high-performance team culture consistent with the organization's entrepreneurial, roll-up-your-sleeves ethos - Partner closely with the CMO to align social media strategy with broader marketing and organizational objectives Social Media Strategy & Execution: - Own and drive the company's overall social media strategy across all platforms including YouTube, Instagram, Facebook, X (Twitter), LinkedIn, Spotify, TikTok, Rumble, and other emerging channels - Develop and execute platform-specific content strategies that grow audience, deepen engagement, and advance the company's mission of promoting American values through digital media and edu-tainment - Stay ahead of platform algorithm changes, emerging trends, and best practices — proactively evolving strategy to maintain competitive advantage - Identify, evaluate, and recommend new platforms, tools, and technologies to strengthen the company's digital presence Content & Creative Collaboration: - Serve as the primary creative and strategic partner to content producers, creative teams, and talent/presenters in the development of multi-channel social content - Establish and uphold consistent brand voice, tone, and visual identity standards across all social and digital channels - Lead the ideation and execution of social-first campaigns that support shows, programming launches, fundraising initiatives, and key organizational moments Community & Audience Engagement: - Set strategy and standards for community management, audience engagement, and comment moderation across all platforms - Champion audience growth initiatives, leveraging data and platform insights to identify opportunities to expand reach within the conservative media landscape Performance, Analytics & Reporting: - Own performance accountability across all social content and channels; establish KPIs and benchmarks aligned to organizational goals - Monitor, analyze, and synthesize digital data and social metrics to continuously inform strategic planning and content decisions - Develop and present regular performance dashboards and executive-level reports to the CMO and leadership team, translating data into clear insights and recommendations Now Requirements/Qualifications/Skills: The posting has "Successful Candidates Will Possess" list. Let's extract: - 7-10+ years of experience within marketing departments - specifically managing social media teams and platforms - Extensive hands-on social media experience across all platforms - Have successfully managed 7-10+ direct reports - Strong knowledge of digital marketing (social, brand/PR, digital fundraising/revenue), along with web and mobile savviness - Extensive direct knowledge of social media strategy - Innate understanding of brand and integrated marketing and can roll up their sleeves to initiate, vision and execute on key marketing campaigns - Excellent communication and project management skills - Passion and understanding of not just our vision/mission, but also our presenters/talent, shows, and the conservative media landscape We need to decide which sections to use: Requirements, Qualifications, Skills. The instruction says use those headings if there is real specific content. We have content that could be split: maybe Requirements (years experience, managing reports), Qualifications (knowledge, understanding), Skills (communication, project management). But we could also combine into one section "Requirements" with all. However they said prefer a few substantive sections over many thin ones. So maybe we have Requirements (includes experience, managing reports), Qualifications (knowledge, understanding), Skills (communication, project management, passion). But we need to ensure we don't create thin sections with placeholder. Each should have substantive content. Let's allocate: Requirements: - 7-10+ years of experience within marketing departments - specifically managing social media teams and platforms - Extensive hands-on social media experience across all platforms - Have successfully managed 7-10+ direct reports Qualifications: - Strong knowledge of digital marketing (social, brand/PR, digital fundraising/revenue), along with web and mobile savviness - Extensive direct knowledge of social media strategy - Innate understanding of brand and integrated marketing and can roll up their sleeves to initiate, vision and execute on key marketing campaigns Skills: - Excellent communication and project management skills - Passion and understanding of not just our vision/mission, but also our presenters/talent, shows, and the conservative media landscape Now Benefits: The posting mentions: "This position is eligible for an annual bonus based on personal and company performance, in addition to our robust benefits package." Also earlier: "We’re proud to be voted among the “Best Place to Work in Los Angeles” by the LA Business Journal 4 years in a row." That's more about culture. Benefits: robust benefits package, annual bonus. Also maybe mention of being best place to work. We'll include Benefits section with those points. Pay: Salary Range: $170,000 - $200,000+. Also mention final offer depends on factors, eligible for annual bonus. We'll put Pay section with salary range and bonus eligibility. Schedule: Not mentioned explicitly; location says on-site. No schedule details like full-time, hours. So we should not create Schedule section because no specific content. Now About the role: we have introductory paragraph. We'll put that as
- Manage, mentor, and develop a team of 10+ social media professionals, including hands-on coaching, performance reviews, and full employee lifecycle management starting from recruitment
- Foster a collaborative, high-performance team culture consistent with the organization's entrepreneurial, roll-up-your-sleeves ethos
- Partner closely with the CMO to align social media strategy with broader marketing and organizational objectives
- Own and drive the company's overall social media strategy across all platforms including YouTube, Instagram, Facebook, X (Twitter), LinkedIn, Spotify, TikTok, Rumble, and other emerging channels
- Develop and execute platform-specific content strategies that grow audience, deepen engagement, and advance the company's mission of promoting American values through digital media and edu-tainment
- Stay ahead of platform algorithm changes, emerging trends, and best practices — proactively evolving strategy to maintain competitive advantage
- Identify, evaluate, and recommend new platforms, tools, and technologies to strengthen the company's digital presence
- Serve as the primary creative and strategic partner to content producers, creative teams, and talent/presenters in the development of multi-channel social content
- Establish and uphold consistent brand voice, tone, and visual identity standards across all social and digital channels
- Lead the ideation and execution of social-first campaigns that support shows, programming launches, fundraising initiatives, and key organizational moments
- Set strategy and standards for community management, audience engagement, and comment moderation across all platforms
- Champion audience growth initiatives, leveraging data and platform insights to identify opportunities to expand reach within the conservative media landscape
- Own performance accountability across all social content and channels; establish KPIs and benchmarks aligned to organizational goals
- Monitor, analyze, and synthesize digital data and social metrics to continuously inform strategic planning and content decisions
- Develop and present regular performance dashboards and executive-level reports to the CMO and leadership team, translating data into clear insights and recommendations
- 7-10+ years of experience within marketing departments - specifically managing social media teams and platforms
- Extensive hands-on social media experience across all platforms
- Have successfully managed 7-10+ direct reports
- Strong knowledge of digital marketing (social, brand/PR, digital fundraising/revenue), along with web and mobile savviness
- Extensive direct knowledge of social media strategy
- Innate understanding of brand and integrated marketing and can roll up their sleeves to initiate, vision and execute on key marketing campaigns
- Excellent communication and project management skills
- Passion and understanding of not just our vision/mission, but also our presenters/talent, shows, and the conservative media landscape
- Eligible for an annual bonus based on personal and company performance
- Robust benefits package
- Recognized as a “Best Place to Work in Los Angeles” by the LA Business Journal (4 years in a row)
About the role
...
. Also location: we could include in About the role paragraph or separate short p. We'll embed location in About the role. Now we need to remove boilerplate: How to Apply, What We Do, equal opportunity employer, error page, ideas license, etc. Also remove duplicated lines. Now produce HTML fragment: only the sections. Structure:Location: Los Angeles, CA (on-site). Our mission is to promote American values through the creative use of digital media, technology and edu-tainment. We’re proud to be voted among the “Best Place to Work in Los Angeles” by the LA Business Journal 4 years in a row. The VP, Digital Marketing will lead our social media strategy and oversee a team of 10+, reporting to the CMO. We’re looking for a creative and efficient leader who knows how to build and motivate high-performing teams, but can also “do” the work and won’t just delegate. The role is focused on growing our audience, shaping content and platform strategy, and driving performance across all major social platforms. This is a roll-up-your-sleeves, entrepreneurial organization from top to bottom, requiring both vision and execution.
Responsibilities
Requirements
Qualifications
Skills
Benefits
Pay
Salary target: $17
- items, maybe grouping with but not needed. We'll keep simple: