VP of Digital Marketing & Performance

About the role

The Vice President of Digital Marketing & Performance is a strategic leadership role responsible for driving STAT Marketing’s digital vision, strategy, and performance. This leader will bring deep expertise across digital channels, customer acquisition, performance marketing, and integrated brand experiences, while leading a multidisciplinary team responsible for website strategy, search, content, email, social media, and digital optimization.

Responsibilities

• Serve as the primary point of contact and trusted advisor for the digital agency relationship, directly managing functional leads across website strategy, search, content, email, social media, and digital optimization, each responsible for their respective teams.
• Own the overarching digital strategy including website strategy, search, content, email, social media, and digital optimization for communities ensuring alignment with business goals, brand voice, and marketing strategic initiatives and objectives.
• Analyze ongoing lead generation performance, conducting channel analysis, tracking KPIs, and optimizing spend in partnership with centralized marketing leadership and analytics to improve ROI.
• Oversee digital eco-system, platforms, and agencies.
• Own STAT Marketing revenue, billing, and agency budgets including resources, tools, platforms, and agency partnerships, and oversee SOWs, scopes, and deliverables to align with strategic priorities.
• Monitor project budgets and ROI, recommending resourcing or process shifts to drive efficiency and results.
• Uphold brand consistency and quality across all digital marketing, experiential, and environmental channels.
• Collaborate with cross-functional teams to deliver high-impact lead generation outcomes.
• Support investor-facing discussions by providing marketing strategy insights, digital performance data, reporting, and analysis for presentations and ad hoc inquiries.
• Stay ahead of digital trends, tools, and platform changes to ensure the organization remains competitive and relevant.
• Build, mentor, and inspire a high-performing digital marketing team, fostering collaboration, accountability, and continuous development.
• Define roles, workflows, and success metrics across creative and digital teams to optimize output and collaboration.
• Aid in onboarding and training new team members on marketing best practices and programs.

Qualifications

This role requires a minimum of 10 years of experience in digital marketing, with a proven track record of success in driving digital marketing strategies and performance. Candidates should have a strong understanding of digital marketing channels, customer acquisition, and performance marketing. Experience in managing a team and overseeing digital agency relationships is highly desirable.