VP, Marketing Operations & Digital Platform

Location: Remote – US-based candidates only, no visa sponsorship available

Compensation: $227,000 – $270,000 annually

About the role

This role will lead operational priorities focused on execution quality, efficiency, safety, and measurable performance outcomes. You will collaborate with field leadership, support functions, and cross-functional stakeholders to improve accountability, service delivery, and operational consistency. The position offers the opportunity to influence operational scale, customer outcomes, and organizational performance within a technology-driven environment.

Responsibilities

• Lead annual and quarterly Marketing planning, ensuring priorities, capacity, and resources are aligned
• Own lead scoring, attribution, and campaign tracking integrated with Marketo and Salesforce
• Set the martech roadmap and lead Marketing Automation initiatives while leveraging AI and automation
• Oversee the company.com strategy including B2B/B2C journeys, SEO, and conversion optimization
• Manage Marketing Program Management, rebuilding Asana infrastructure to drive accountability
• Own the Digital Platform, Martech, and Marketing Ops budgets, focusing on ROI and vendor negotiations

Qualifications

• 15+ years in Marketing Operations, digital platforms, martech, or program management
• Experience leading leaders and multidisciplinary teams
• Ownership of technology and operations budgets, vendor strategy, and contracts
• Experience with privacy, security, and data-governance requirements (GDPR, CCPA, SOC 2)
• Bachelor's degree or equivalent experience

Benefits

• Blended work environment encouraging collaboration and flexibility
• Mission-driven workplace focusing on tech upskilling and impactful delivery
• Inclusive culture promoting contribution and personal growth
• Learning opportunities to expand skills and take on new challenges
• Comprehensive medical coverage, unlimited PTO, and professional development funds