VP Marketing North American Seats

About Bemis Manufacturing Company

Bemis Manufacturing Company has been crafting innovation, quality, and tradition for over 120 years. Based in Sheboygan Falls, WI, the company is committed to creating products that make a difference in everyday life while fostering an environment where employees can thrive, grow, and achieve personal and professional goals. Bemis values ideas, recognizes contributions, and empowers individuals to make meaningful impacts on products, customers, and the community.

Position Summary

The VP Marketing will collaborate with the President, North America Seats and Market Development Managers to identify the marketing strategy across the toilet seat and bidet product lines and brands, incorporating input from Sales and Finance. The role leads the development and execution of marketing and product development strategy, implements initiatives that drive consumer engagement and revenue growth, supports sales initiatives with retail and wholesale partners, uses performance metrics and data analysis to focus on effective strategies, and manages talent to meet strategic initiatives with urgency. The incumbent will embody corporate values of dignity, respect, leadership, continuous improvement, urgency, innovation, consensus, and team management.

Supervisor Responsibilities

• Recruit, interview, hire, and train new staff in the department.
• Mentor and guide direct reports.
• Oversee the daily workflow of the direct reports.

Specific Responsibilities

• Develop and execute the annual marketing and product development plan, strategy, and team.
• Build, manage, and coach a high‑performing marketing and product development team.
• Identify competitors, evaluate their strategies and positioning, and create counter‑strategies.
• Evaluate new opportunities, trends, and insights to determine strategic fit while optimizing spend and performance.
• Provide leadership for annual strategic plans to review current market segments and develop action plans with Sales and Industry Segment teams.
• Create, deploy, and optimize brand content and standards across all platforms, ensuring brand consistency and consumer journey effectiveness.
• Evaluate end‑to‑end customer experience across multiple consumer touch points.
• Direct all initiatives across the marketing and product development team.

Skills & Qualifications

• Bachelor’s degree in marketing, PR, or Communications; master’s degree highly preferred.
• 12+ years experience in brand building and product development.
• In‑depth knowledge of market research.
• Driven, results‑oriented, and accountable for marketing’s and product development’s impact on company success.
• Exceptional communication, presentation, and leadership skills.
• Superior interpersonal and relationship‑building skills.
• Innovative problem solver and critical thinker.
• Strong analytical skills and data‑driven thinking.
• Strong time‑management and project‑management skill set.
• Ability to travel up to 20%.

Work Environment & Physical Demands

• Indoor office setting, controlled temperature.
• 40+ hours per week.
• Minimal lifting, up to 20 lb; minimal bending and reaching.
• May be required to enter manufacturing operations where steel‑toe shoes, protective eyewear, and hearing protection are required.

Bemis Manufacturing Company does not offer employment‑based sponsorship for work authorization, including H‑1B, TN, or any other visa status. Applicants must be authorized to work in the United States without sponsorship.