VP Marketing- Americas

About the role

As the Vice President, Marketing – Americas, you will define and lead the regional marketing vision for Sol de Janeiro, a globally recognized, award-winning beauty brand. Reporting directly to the General Manager, Americas, you will oversee Regional Brand Marketing, Product Marketing, Retail Marketing, Influencer Marketing, Media, and Consumer Engagement, ensuring every initiative strengthens brand equity while accelerating commercial growth across the Americas.

What You'll Do

• Create and communicate the marketing vision for Sol de Janeiro in the Americas, ensuring alignment with the global brand vision, business strategy, and long-term growth objectives.
• Develop a deep understanding of the Americas consumer, competitive landscape, and market dynamics to identify strategic opportunities for growth.
• Partner closely with Global Marketing to provide meaningful regional insights that influence innovation, planning, and global strategy.
• Facilitate knowledge sharing across the organization to strengthen collaboration and drive business performance.
• Leverage consumer insights, shopper analytics, and market intelligence to develop integrated omnichannel marketing strategies that support commercial and brand objectives.
• Build cohesive marketing plans that maximize every stage of the consumer journey across retail, digital, media, ecommerce, social, experiential, and consumer engagement.
• Ensure unified brand messaging and strategic alignment across all channels while optimizing each channel's role within the modern marketing ecosystem.
• Continuously evolve marketing strategies to stay ahead of consumer trends, maintain cultural relevance, and increase brand desirability.
• Lead the development and execution of annual and long-range regional marketing plans that support financial objectives and sustainable growth.
• Owning the Americas marketing calendar, ensuring strategic alignment across product launches, seasonal campaigns, retailer activations, and commercial priorities.
• Develop strategic frameworks for channel planning, assortment architecture, and shopper engagement to maximize business opportunities.
• Challenge existing thinking by driving innovation, encouraging new ideas, and continuously redefining success.
• Lead the Americas regional marketing organization across Brand Marketing, Product Marketing, Retail Marketing, Media, and Consumer Engagement.
• Lead the Americas Influencer Marketing strategy, partnering with global teams to develop culturally relevant creator programs, talent partnerships, and social-first campaigns that build brand awareness, consumer engagement, and commercial growth.
• Oversee influencer investment, measurement, and performance, ensuring creator partnerships align with brand strategy and deliver measurable business impact.
• Manage and optimize the regional marketing budget, ensuring effective investment across all channels while maximizing return on investment.
• Build integrated online and offline marketing calendars that align commercial priorities with consumer engagement opportunities.
• Establish disciplined planning and execution processes that deliver marketing initiatives on time and with excellence.
• Monitor campaign performance, business results, and market trends, providing strategic recommendations that improve future performance.
• Lead data-driven ROI analysis across campaigns, media investments, programs, and activations to continuously optimize marketing effectiveness.
• Develop forecasting and performance measurement processes that improve planning accuracy and business decision-making.
• Build, inspire, and develop a high-performing marketing organization that fosters ownership, accountability, innovation, and collaboration.
• Partner closely with Global Marketing, Commercial, Sales, Creative, Product Development, Digital, Finance, Operations, and Retail teams to deliver an exceptional consumer experience.
• Influence senior leadership by providing strategic recommendations, business insights, and marketing expertise.
• Champion operational excellence by continuously improving ways of working, streamlining processes, and increasing organizational agility.
• Athrive in a fast-paced, high-growth environment.
• Attract, coach, and develop top marketing talent while creating an inclusive, high-performance culture that supports long-term growth.
• Partner closely with Commercial and Sales leadership to strengthen retailer collaboration and maximize opportunities across Sephora, Ulta, Amazon, and other strategic retail accounts.

Must Haves

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• 15+ years of progressive marketing leadership experience within prestige beauty, luxury, consumer goods, fashion, or a related consumer industry.
• Proven success leading large regional or global marketing organizations with responsibility across multiple marketing disciplines.
• Demonstrated experience leading Influencer Marketing and creator partnership strategies within prestige beauty, luxury, or consumer brands.
• Proven success building strategic relationships with key retail partners and developing joint marketing programs that drive consumer engagement and commercial results.
• Strong understanding of the Americas retail landscape and omnichannel consumer journey.
• Deep expertise in integrated omnichannel marketing, including retail, digital, ecommerce, media, consumer engagement, and brand marketing.
• Strong commercial acumen with experience managing significant marketing budgets and delivering measurable business growth.
• Experience leveraging consumer insights, analytics, and market research to inform strategic decision-making.
• Demonstrated success partnering with global organizations while adapting strategies for regional markets.
• Exceptional executive leadership, communication, influencing, and stakeholder management skills.
• Proven ability to build, mentor, and develop high-performing teams in a fast-paced, high-growth environment.
• Strategic thinker with strong analytical skills and a passion for innovation, creativity, and operational excellence.
• Willingness to travel as business needs require.