VP, Marketing (Fully Remote)

About the role

The VP of Marketing is a senior leadership role on the Revenue Team. They are responsible for driving brand awareness, demand generation, and revenue growth. Reporting to the CRO, they will own the full marketing function — from strategy and messaging to team leadership and execution.

Responsibilities

• Own a marketing strategy that directly accelerates growth, connecting brand positioning, buyer education, and pipeline growth into a coherent, measurable system.
• Equip the whole organization to communicate consistently, keeping Sales, CS, and Product aligned on messaging and confident in how they tell the Branching Minds story.
• Optimize the channel mix to increase customer lifetime value and reduce acquisition costs over time, and bring a rigorous, test-and-learn mindset to any new channel investment.
• Stay ahead of the market, monitoring competitive moves, policy shifts, and buyer trends that shape the MTSS landscape.
• Deeply curious about buyer behavior, using research, data, and direct feedback from the field to build campaigns and content that resonate with district leaders.

Requirements

• Deep personal alignment with Branching Minds' mission — caring about what happens to the students on the other side of this work, and showing it in how you operate.
• A track record of building demand generation programs that move the revenue needle — you can point to pipeline, conversion, and growth numbers you own.
• A storyteller who can make complex education technology feel urgent and human — especially to district leaders, principals, and educators.
• Genuinely collaborative and solution-oriented — thriving in a lean, fast-moving environment where resourcefulness and shared credit are competitive advantages.
• Strategic range: comfortable setting the three-year vision as well as pulling up a HubSpot dashboard or editing copy.
• A leader who builds people up and expects a lot — coaching for growth, delegating with trust, driving strong accountability, and creating teams that outlast your direct involvement.
• Deep fluency in marketing automation (HubSpot preferred) and a genuinely data-driven approach to campaign optimization.
• Expertise in using key marketing channels (e.g., paid search, event marketing, SEO) to accelerate pipeline.
• Creative thinker who is forward-leaning with AI and constantly looking for new tools that can help to maximize impact and efficiency.
• 8+ years of B2B marketing experience, with at least 3 years in a senior leadership role; EdTech or SaaS background strongly preferred.