Vice President of Marketing (Remote)

About the role

The Vice President of Marketing is accountable for all marketing activities and overall performance, working in close partnership with key stakeholders across the organization. This role will lead the development and execution of a comprehensive marketing strategy that drives brand awareness, demand generation, and revenue growth. The role is the executive owner of BluSky's enterprise marketing and communications strategy, with measurable accountability for organic revenue growth, market and vertical expansion, sales activation, brand and reputation, customer engagement, commercial insights, and marketing operating discipline. Digital lead generation is an important component of this mandate rather than its central identity, delivered through an integrated model built for deeper integration with sales and the translation of market insight into growth strategy.

Responsibilities

• Develop and lead marketing strategies that support each of BluSky's growth engines, including Branch Sales, Strategic Accounts, Insurance Services, and Residential Sales, recognizing the distinct requirements of each.
• Drive vertical and industry expansion along with both national and local market activation to open and accelerate new sources of growth.
• Develop and execute a long-term marketing strategy aligned with business objectives and growth targets.
• Own marketing's contribution to organic revenue growth and partner with the CRO and sales leadership to convert market opportunity into pipeline and revenue.
• Define and manage the marketing budget, ensuring optimal allocation of resources for maximum ROI.
• Drive brand positioning and differentiation strategies to strengthen market presence, and ensure consistent messaging across all channels.
• Ensure deeper integration between marketing and sales efforts to optimize pipeline development and revenue impact, defining the shared operating model, service levels, and hand-offs between the two teams.
• Develop digital marketing initiatives to generate top-of-funnel leads and improve conversion rates.
• Oversee SEO, SEM, website optimization, marketing automation, and online campaigns.
• Manage trade shows, conferences, and event marketing to maximize ROI, and measure event-generated pipeline and revenue.
• Implement account-based marketing strategies to drive engagement with key accounts.
• Build enterprise marketing programs spanning brand, strategic accounts, partnerships, vertical campaigns, executive engagement, national events, and thought leadership.
• Create scalable local activation programs that branches and field sellers can deploy, including local market visibility, seller tools, targeted account support, and community engagement.
• Own the data, enrichment