Senior Vice President of Marketing (Remote)

About the role

M3 USA is hiring a Vice President of Market Research Sales at M3 MR, a division of M3 Inc. M3 MR specializes in providing comprehensive market research recruitment and support services, reaching respondents in over 70 countries. They maintain ISO 26362 and ISO 27001 certifications, offering advanced statistical and attitudinal methodologies.

Responsibilities

• Define and deliver a cohesive global marketing strategy for M3 MR Group, aligned to revenue growth and long-term positioning
• Partner closely with global and regional Sales leaders to improve lead quality, conversion, and commercial effectiveness
• Own marketing ROI, budget efficiency, and performance optimisation
• Drive measurable pipeline growth through integrated B2B demand generation and account-based marketing (ABM)
• Own global brand positioning for M3 MR Group within healthcare market research and insights
• Translate M3’s diverse research capabilities into compelling, client-focused value propositions
• Lead thought leadership initiatives across healthcare research, insights, and methodology
• Own go-to-market strategies for new solutions, methodologies, and market expansions
• Build, lead, and mentor a high-performing global marketing team
• Work closely with Sales, Operations, Client Services, Product, and Finance
• Represent Marketing in executive, leadership, and board-level discussions

Qualifications

• Senior marketing leadership experience in a global B2B, data, research, healthcare, or professional services environment
• Proven track record of revenue-driven marketing and demand generation
• Strong experience with complex, multi-solution offerings and enterprise clients
• Experience leading international teams and working at executive level
• Healthcare market research or life sciences industry experience preferred
• Experience marketing proprietary platforms, panels, or data-driven services
• Experience operating within regulated, compliance-driven environments (e.g. ISO, GDPR)
• Commercial, analytical, and outcome-focused
• Credible and confident at C-suite and client level
• Collaborative and pragmatic, with the ability to influence across functions
• Comfortable operating in a fast-growing, evolving global organization

Additional Information

Benefits: Competitive wages, benefits including health and dental insurance, life, accident, and disability insurance, prescription plan, flexible spending account, 401k plan and match, paid holidays and vacation, sick days and personal day. M3 reserves the right to change this job description to meet the business needs of the organization.