Vice President, Marketing and Communications (Remote)

Enterprise Strategy & Growth Leadership

• Defining and leading an integrated, enterprise-wide, market-facing marketing and communications strategy aligned to growth objectives and long-term value creation.
• Translating business priorities into clear, executable roadmaps with defined ownership, outcomes, and ROI.
• Positioning Availity as a category leader through differentiated positioning, thought leadership, and market-shaping narratives.
• Leading omnichannel engagement anchored in high-quality content creation by bringing a clear, distinctive voice and leveraging modern formats (including video and social) to ensure Availity is consistently discovered, understood, and trusted across digital, field, and AI-driven channels.

Innovation & Intelligent Automation

• Championing the adoption of AI, automation, and advanced marketing technologies to increase productivity, personalization, and speed-to-market.
• Identifying and scaling high-impact automation opportunities, reducing manual effort while improving quality and consistency.
• Building a test-and-learn culture, leveraging experimentation, predictive insights, and emerging technologies to continuously improve outcomes.
• Safeguarding marketing operations with a data-driven, adaptive, and future-ready approach.
• Continuously evolving the marketing operating model to support scalable growth.

Execution Excellence

• Establishing a rigorous operating system with clear metrics, dashboards, and performance visibility across all marketing functions.
• Driving accountability for outcomes tied directly to pipeline generation, revenue growth, and customer engagement.
• Designing high-impact engagement strategies (including events and experiences) that drive pipeline velocity and deepen relationships.

Integrated Marketing & Brand Leadership

• Overseeing end-to-end strategy and execution across Marketing.
• Partnering with the Go-To-Market team on strategy, positioning, and messaging to support product growth and competitive differentiation.
• Ensuring a consistent, compelling brand experience across all customer touchpoints.
• Allowing marketing to align closely with sales to improve conversion and customer lifecycle outcomes.

Corporate Communications

• Overseeing and serving as a strategic advisor on corporate communications, public relations, and executive messaging to elevate brand trust and credibility.
• Owning enterprise crisis management and crisis communications, ensuring preparedness, rapid response, and clear, coordinated messaging to protect and strengthen the company’s reputation.
• Ensuring clarity, alignment, and impact across internal and external communications.

Talent Strategy & Leadership

• Building and leading a high-performing team, with strong accountability for both outcomes and behaviors.
• Developing future leaders through coaching, mentorship, and stretch opportunities.
• Fostering a culture of ownership, innovation, and continuous improvement.
• Prioritizing talent development, succession planning, and capability building to future-proof the organization.

Executive Partnership & Influence

• Partnering with executive leadership to align marketing strategy with enterprise priorities.
• Serving as a trusted advisor to sales, product, and cross-functional leaders.
• Communicating strategies, performance, and investment decisions clearly and with impact to executive leadership and the Board.