VP Marketing/Digital Transformation

Responsibilities

• Leadership of comprehensive marketing, branding, communications and digital transformation for Beacon.
• Led functional areas including Advertising, Publications, Corporate and Internal Communications, Creative Services, Web Strategy, News Media, Social Media Strategy and Digital Marketing.
• Leadership in Digital Transformation with an emphasis on business innovation solutions such as Telehealth, e-visits, and virtual patient intake.
• Development of brand promise and experience standards to be deployed and monitored throughout the Health System.
• Develops regular product line reports for operations staff with recommendations for ways to strengthen market share and patient satisfaction.
• Hiring, retaining and mentoring professional, high performing staff to successfully serve clients within Beacon Health System.
• Ensuring all department associates hold superior communications skills.
• Develops and maintains system-wide marketing budgets by developing annual product line marketing investment budgets for Beacon Health System entities.
• Develops and administers the department's annual operation budget, ensuring financial goals are met.
• Manages departments and strengthens BHS's reach and effectiveness by supervising the overall project flow and use of resources that support all Beacon-owned brands.
• Develops and coordinates relationships with vendors, external marketing, communication, and other key entities in support of Beacon Health System.
• Designs, implements and leads the comprehensive marketing planning and implementation for Beacon Health System (BHS).
• Serves as the senior spokesperson for BHS in local and national media coverage or works with ELT to prepare the appropriate spokesperson by situation.
• Crafts senior leader messaging for critical, sensitive and emergency situations needing an organizational public position and guides Executive Leadership Team on public or private responses.
• Oversees Beacon Health Systems, messaging and presence, including signage, website, social media and traditional advertising.
• Proactively identifies opportunities to utilize and leverage the organization's communication capabilities to advance Beacon Health System's business interests and reputation in the marketplace.
• Drives all operations staff to balance the brand promises with the actual experiences patients and visitors have with all Beacon touchpoints.
• Positioning Beacon Health Foundation as a worthy charity.
• Develops short and long term marketing and communications goals and objectives based on Beacon's mission, values, vision and strategy.
• Maintains strong regional relationships with diverse collection of media and community leaders including: news media directors, university leaders, business owners, advertising vendors, community agencies, etc.
• Develops and implements crisis communications plan in any event that requires response at both a system and campus level.
• Shares industry innovations and best practices to build organizational intelligence in marketing, market data, and strategic communications.
• Serves as Champion supporting the Strategic Imperative to Create an Exceptional Experience for Associates, Physicians, Providers, Patients and Customers.
• Monitors business plans, operational goals and performance metrics that drive productivity and ensures a high level of exceptional customer service and satisfaction for the business.
• Establishes work procedures and processes that support company and departmental standards.
• Works with appropriate parties to develop and implement quantifiable operational metrics for experience that are driven by internal and external requirements.
• Develops and delivers leading-edge creative solutions and deploy communications that are proficient in conveying messages on behalf of Beacon Health System.
• Works with other departments to develop a plan to set that vision in motion including people, process and environment.

Qualifications

• Completion of a Bachelor's and Master's degree in business, healthcare administration or a related field.
• Five years of tangibly successful results from managing strategic planning, marketing communications and/or sales functions in the healthcare field.
• Five to seven years of successful experience in a management position.
• Preference will be given to individuals with a Master's degree in an appropriate business communications or healthcare-related field.