Marketing & Digital Growth Specialist

Key Responsibilities

• Manage and support digital marketing campaigns across Meta, Instagram, Facebook, Google, Amazon, and other online marketplaces.
• Monitor and analyze campaign performance using Google Analytics, Meta Business Suite, Amazon Seller/Vendor tools, and other reporting platforms.
• Support the creation, execution, and optimization of paid and organic marketing campaigns.
• Affiliate in managing Lavior’s online presence across Amazon, Walmart, e-commerce platforms, social media, and other marketplace channels.
• Create marketing content, presentations, sales materials, product sheets, social media posts, and campaign assets.
• Use Canva and other design tools to develop professional visual materials aligned with the company’s brand.
• Prepare presentations for sales teams, distributors, investors, healthcare providers, and internal meetings.
• Apply AI tools such as ChatGPT, Claude, and other marketing AI platforms to improve content creation, research, campaign planning, productivity, and reporting.
• Support email marketing, CRM marketing, lead-generation campaigns, and digital follow-up strategies.
• Track performance metrics and provide clear reports with recommendations for improvement.
• Work with internal teams to support product launches, trade shows, distributor campaigns, and customer education initiatives.

Required Skills & Experience

• Strong understanding of Meta advertising, social media marketing, Google Analytics, and campaign management.
• Experience with Amazon and other marketplace platforms is strongly preferred.
• Ability to create and manage marketing campaigns from concept to execution.
• Mandatory working knowledge of AI tools for marketing, content creation, research, and productivity.
• Experience using Canva, PowerPoint, Google Slides, or similar presentation/design platforms.
• Strong writing, communication, and organizational skills.
• Ability to turn ideas into professional marketing materials quickly and accurately.
• Comfortable working in a fast-moving entrepreneurial environment.
• Strong attention to detail and ability to manage multiple priorities.
• Knowledge of healthcare, wound care, medical products, beauty, wellness, or consumer products is a plus.

Compensation

$70,000.00 per year