Digital Growth Specialist

Key Responsibilities

• Develop and execute comprehensive SEO strategies.
• Conduct keyword research, competitor analysis, and content gap analysis.
• Optimize on-page and off-page SEO.
• Build high-quality backlinks through ethical link-building strategies.
• Improve keyword rankings and organic website traffic.
• Perform regular technical SEO audits.
• Optimize website content for AI search engines including ChatGPT, Google AI Overviews, Gemini, Claude, Perplexity, and Microsoft Copilot.
• Improve AI search visibility and entity recognition.
• Implement structured data and schema markup.
• Increase AI-generated referral traffic and citations.
• Monitor GEO performance and recommend continuous improvements.
• Manage and optimize the company website and landing pages.
• Ensure website speed, security, uptime, and user experience.
• Improve Core Web Vitals and technical performance.
• Work closely with developers for implementation of SEO recommendations.
• Develop SEO-driven content strategies.
• Optimize blogs, landing pages, case studies, videos, and resource pages.
• Identify content opportunities based on search trends.
• Build and manage affiliate marketing partnerships.
• Identify new affiliate opportunities.
• Track affiliate performance and revenue growth.
• Manage affiliate reporting and optimization.
• Develop digital PR strategies.
• Identify high-authority publisher opportunities.
• Manage guest posting campaigns.
• Increase domain authority through quality backlinks.
• Manage Google Analytics 4, Google Search Console, Bing Webmaster Tools, and SEO reporting platforms.
• Track website traffic, rankings, conversions, backlinks, and AI visibility.
• Prepare weekly and monthly management dashboards.
• Present insights and recommendations based on performance data.
• Leverage AI tools for content optimization and workflow automation.
• Stay updated with the latest SEO, GEO, and AI search trends.
• Recommend new growth opportunities using AI technologies.

Required Skills

• A strong understanding of Technical SEO.
• Hands-on experience with GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization).
• Experience with Google Analytics 4, Google Search Console, and Bing Webmaster Tools.
• Proficiency in SEO tools such as Ahrefs, SEMrush, Screaming Frog, Moz, or similar platforms.
• Experience with WordPress or other CMS platforms.
• Knowledge of schema markup and structured data.
• Understanding of affiliate marketing and digital PR.
• Strong analytical, problem-solving, and reporting skills.
• Excellent written and verbal communication skills.

Eligibility Criteria

• A minimum of 3–5 years of experience in SEO, Digital Marketing, or Organic Growth.
• Proven experience managing end-to-end SEO projects.
• Experience working with B2B technology companies, SaaS, media, or enterprise businesses is preferred.
• A graduate in any discipline.
• The ability to work independently and manage multiple projects simultaneously.
• Preferred experience in:
• Enterprise SEO
• B2B Technology Marketing
• SaaS Marketing
• AI Search Optimization (GEO/AEO)
• Affiliate Marketing
• Content Marketing
• Website Conversion Rate Optimization (CRO)
• WordPress Development

Key Performance Indicators (KPIs)

• Organic Traffic Growth
• Keyword Ranking Improvements
• AI Search Visibility & Citations
• Organic Lead Generation
• Domain Authority Growth
• Quality Backlinks Acquired
• Affiliate Revenue Growth
• Landing Page Conversion Rate
• Website Performance (Core Web Vitals)
• Website Health Score
• Organic Engagement Metrics
• Monthly Digital Growth Reports

Why Join Techplus Media?

• Work with one of India's leading B2B technology media platforms.
• Drive the digital growth strategy for CXOTV and Techplus Media.
• Gain exposure to enterprise technology brands and global campaigns.
• Opportunity to work on AI-powered search optimization and emerging technologies.
• Performance-driven culture with strong learning and career growth opportunities.
• Work From Home (WFH) flexibility.