Digital Marketing Manager (Remote)

Job Overview

Responsibilities

• Develop, implement, and manage a comprehensive digital marketing strategy to increase brand visibility and drive lead generation.
• Oversee all digital marketing channels, including SEO/SEM, email marketing, social media, and content marketing.
• Plan and execute marketing campaigns from conception to completion, ensuring they are delivered on time and within budget.
• Analyse and report on the performance of all digital marketing campaigns, assessing results against key performance indicators (KPIs) and return on investment (ROI).
• Manage the digital marketing budget effectively, ensuring optimal allocation of resources.
• Collaborate with the sales and product teams to ensure a cohesive and aligned marketing message.
• Create and manage a rich content calendar that attracts a qualified audience, including blog posts, case studies, whitepapers, and webinars.
• Optimise our website and landing pages for search engines and user conversion.
• Stay current with the latest digital marketing trends and technologies to ensure our strategy remains competitive.

Qualifications

• Proven experience as a Digital Marketing Manager or in a similar role, preferably within a B2B SaaS or FinTech organisation.
• A strong understanding of current online marketing concepts, strategies, and best practices.
• Hands-on experience with SEO/SEM, marketing automation platforms, and analytics tools (e.g., Google Analytics, HubSpot, SEMrush).
• Demonstrable experience leading and managing successful SEO/SEM, email, social media, and advertising campaigns.
• Excellent analytical skills with a data-driven approach to problem-solving.
• Strong project management and organisational skills.
• Exceptional written and verbal communication skills.
• A bachelor's degree in Marketing, Business, or a related field is preferred but not essential.

Benefits

• Competitive salary and performance-based incentives.
• A fully remote working environment with flexible hours.
• Generous annual leave allowance.
• A collaborative and supportive company culture focused on innovation.
• Opportunities for professional development and continuous learning.
• Company pension scheme contribution.

Pay

Salary range: $95,000 to $130,000 USD, commensurate with experience.

Schedule

Full-time, fully remote position.