VP Marketing, Blue Nile

Core Accountabilities

• Define and evolve long-term brand positioning, messaging architecture, and value propositions that reinforce Blue Nile's leadership in online fine jewelry.
• Build a comprehensive annual marketing roadmap aligned to commercial priorities and customer growth strategies.
• Elevate brand awareness and differentiation through compelling storytelling, innovative campaigns, and distinctive customer experiences.
• Ensure cohesive brand identity and customer experience across all digital touchpoints.
• Develop and execute a comprehensive marketing strategy aligned with business objectives, customer needs, and growth priorities.
• Leverage customer insights, analytics, market research, and competitive intelligence to inform strategic decision-making and marketing effectiveness.
• Identify new growth opportunities, partnerships, and customer engagement strategies to expand Blue Nile's market presence.
• Oversee performance marketing channels including paid search, SEO, affiliate marketing, display, social media, and emerging digital platforms.
• Manage and optimize the marketing budget, ensuring efficient allocation of resources and strong return on investment.
• Balance brand-building investment with demand-driving performance marketing.
• Establish measurement frameworks and dashboards that link marketing activity to traffic, conversion, and revenue outcomes.
• Drive customer acquisition, retention, and lifetime value through integrated marketing programs across digital, CRM, loyalty, and brand channels.
• Ensure CRM strategy supports lifecycle marketing, retention, and reactivation.
• Identify opportunities to deepen engagement through partnerships, PR, influencers, and experiential activations.
• Serve as strategic marketing advisor to the Blue Nile Brand President and executive leadership.
• Partner closely with Merchandising, Product, Technology, Finance, Customer Care, and Operations to deliver cohesive customer experiences and achieve business objectives.
• Influence enterprise-level decisions that impact brand and customer experience.

People & Culture Leadership

• Build, mentor, and develop a high-performing marketing organization focused on accountability, innovation, collaboration, and results.
• Assess organizational capability and define development and succession plans.
• Foster a culture of innovation, accountability, collaboration, and data-driven decision-making.
• Strengthen agency partnerships and external relationships to elevate brand execution.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• 12+ years of progressive marketing leadership experience, including senior leadership within e-commerce, specialty retail, luxury, or consumer brands.
• Demonstrated success developing and executing customer-centric brand and performance marketing strategies that drive measurable growth and profitability.
• Deep expertise in digital marketing, including SEO, SEM, paid media, affiliate marketing, CRM, and lifecycle marketing.
• Strong understanding of e-commerce business models, customer acquisition economics, and omnichannel customer journeys.
• Demonstrated ability to leverage data and analytics to inform strategic decision-making and optimize marketing performance.
• Strong financial acumen and experience managing substantial marketing budgets with ROI rigor.
• Exceptional leadership and team development skills, with a track record of building and scaling high-performing teams.
• Excellent communication, collaboration, and stakeholder management skills, with the ability to influence at the executive level.
• Experience in luxury, bridal, jewelry, or premium consumer brands preferred.