VP, Marketing Automation Product Manager

About the Role

PIMCO is seeking a Vice President, Marketing Automation Product Manager to serve as a subject matter expert for our Adobe Marketo instance. This individual will lead the day-to-day oversight of Marketo while also partnering closely with business and technology to shape the long-term automation vision, strategy, and roadmap. The ideal candidate is a Marketo Master Architect with deep technical expertise in platform administration, workflow optimization, and system integration, as well as marketing strategy and lifecycle execution.

The role involves championing, shaping, and scaling a unified global marketing automation strategy that aligns with regional nuances and drives consistency across a global organization. The position requires simplifying complex concepts, driving adoption of best practices across regions, and ensuring platform decisions support both strategic marketing goals and operational efficiency.

In this role, you will work cross-functionally and cross-regionally to equip digital marketing teams to plan, execute, and optimize marketing campaigns and automation strategies, including lead generation, segmentation strategy, nurture programs, and lifecycle optimization strategies. You will gather requirements from marketing stakeholders and partner with technology to develop optimal platform workflows for automation, ensuring an efficient and effective global operating model.

The position is based in Austin, New York, or Newport Beach and reports to the Head of Global Marketing Operations.

Responsibilities

• Drive innovation in marketing automation strategies, leveraging new features within Marketo, and evaluate and pilot emerging technologies such as AI-driven personalization and predictive analytics to enhance automation capabilities.
• Own the Marketo Roadmap: Work with technology teams to prioritize integrations, product enhancements, and process improvements, and create roadmap visibility for the broader organization.
• Optimize Marketo workflows, reduce manual effort, and enhance program templates/campaign connectivity to enable true multi-channel marketing synchronization.
• Collaborate with stakeholders to align marketing automation strategies with business objectives, including refinement and best use of lead scoring models to reflect evolving priorities and enable accurate persona creation.
• Partner with global analytics and digital marketing teams to define key performance indicators (KPIs) for automation programs and ensure consistent reporting across global campaigns.
• Act as the subject matter expert for the email tagging framework to ensure effectiveness and minimize disruption by conducting impact analysis, coordinating changes with global email vendors, and implementing updates across platforms and process documents.
• Implement global best practices to execute email campaigns, nurture programs, and other marketing initiatives within Marketo.
• Document standard operating procedures to train and support regional marketing teams on Marketo capabilities, campaign optimization, and automation best practices.
• Oversee governance and compliance with privacy regulations (e.g., GDPR, CCPA), including user access, data hygiene, and change management protocols across regions.

Requirements

• Minimum of a bachelor’s degree from an accredited institution.
• At least 10 years of experience working with Marketing Automation platforms, with multiple years specifically in Marketo. Marketo Architect Master Certification is a plus.
• Deep understanding of Marketo's features, functionality, and best practices.
• Digital product management or digital marketing experience, with a proven track record of articulating a vision, executing a strategy, and managing executive-level stakeholders.
• Strong proficiency in workflow mapping and process improvement.
• Experience in financial services and/or asset management, with a focus on B2B and B2B2C business models.
• Experience working in a global context, with an appreciation for navigating risks and challenges across diverse markets.
• Experience with CRM systems like Microsoft Dynamics and integrating them with Marketo.
• Ability to manage projects, timelines, and resources effectively.
• Familiarity with other marketing technologies and tools.
• Ability to analyze campaign performance with an emphasis on making data-driven decisions to improve overall strategy.
• Experience facilitating and managing communication channels within projects, including meetings, workshops, email, and documentation.
• Ability to work daily with engineering, communicate features and software architecture ideas, and apply QA best practices.
• Interest and passion for all things digital, with a desire to continue learning about new marketing automation technologies.
• Drive continuous improvement by evaluating new Marketo features, emerging technologies, and automation best practices.

Preferred Qualifications

• Understanding of financial products, investment strategies, and regulatory frameworks.
• Experience with workflow software: Visio, Jira, Aprimo, MS Teams, Slack, Confluence, MS Office, Google Analytics, Adobe, GA4.
• Experience with other marketing operating and analytics tools: Cvent, Sitecore, Seismic, Snowflake, and PowerBi.

Pay

PIMCO follows a total compensation approach when rewarding employees, which includes a base salary and a discretionary bonus. Base salary is determined by core job responsibilities, relevant experience, internal level, and market factors. The discretionary bonus is based on company, business, team, and individual performance.

Salary Range: $150,000.00 - $225,000.00