Manager, Marketing Automation

Job Function / Summary

The Manager, Marketing Automation oversees the technical strategy, execution, and optimization of the bank’s marketing automation platforms, with a focus on Salesforce Marketing Cloud and HubSpot. This role drives operational efficiency, integration capabilities, and campaign performance across digital marketing channels. Responsible for leading a team of specialists, this position ensures scalable marketing processes, platform health, and data-driven execution aligned with business goals.

Essential Duties & Responsibilities

• Lead the development and execution of marketing automation strategies across platforms including HubSpot and Salesforce Marketing Cloud.
• Manage and maintain marketing technology stack integrations with CRM, CMS, and other enterprise platforms (e.g., Salesforce FSC, WordPress, Encompass, Splash).
• Build cross-channel campaign frameworks and ensure effective audience targeting and engagement through automated workflows.
• Partner with Engineering, UX, Creative, Marketing, and Business Intelligence teams to deliver seamless and timely execution of marketing initiatives.
• Create scalable, data-driven marketing processes and oversee best practices in database management and system hygiene.
• Serve as subject-matter expert for campaign architecture, platform capabilities, data strategy, and marketing APIs.
• Monitor campaign performance, conduct attribution analysis, and deliver actionable insights through reporting and visualization tools.
• Maintain system health, platform governance, and long-term roadmap for HubSpot and Salesforce Marketing Cloud.
• Ensure alignment of marketing automation strategy with enterprise-wide goals and compliance requirements.
• Supervise and develop a high-performing team of marketing automation professionals and contractors.

Minimum Required Education, Experience & Knowledge

• Bachelor’s degree in Marketing, Computer Science, Information Systems, or a related field.
• 7 years of experience in marketing automation, digital campaign execution, or martech systems.
• Expertise in marketing automation platforms (HubSpot, Salesforce Marketing Cloud, Marketo).
• Strong understanding of CRM systems, especially Salesforce.
• Working knowledge of HTML, CSS, JavaScript, and marketing APIs.
• Proficiency with analytics tools, attribution modeling, and marketing data visualization.
• Experience managing platform integrations, API solutions, and marketing systems in highly regulated environments such as banking or financial services.