VP Market Manager - Northern Region

About the Role

The VP Market Manager is responsible for planning, organizing, and overseeing the activities of the assigned territory within established bank policies, procedures, and strategies. This role also includes leading significant projects or initiatives for the Consumer and Business Banking Team, including cross-functional projects.

This position oversees 13 branches in the Northern Region, including Kent, New Milford, Newtown, Southbury, Litchfield, Washington Depot, Marble Dale, Roxbury, Goshen, Torrington, and Canton. Strong collaboration with Marketing, Branch Sales & Service, Business Banking, Consumer Lending, Community Relations, and other departments is required to achieve business objectives.

Leverage AI tools, including Microsoft Copilot, to enhance acquisition and cross-selling activities within the branch network, ensuring optimized performance and results.

Responsibilities

• Develop branch sales strategies for all products and services to meet organizational goals and objectives.
• Set sales goals and objectives for each branch in the assigned market in collaboration with Branch Management Teams.
• Coach market team members to proficiency in all aspects of the USB sales and service process.
• Provide feedback and coaching on sales, service results, and individual performance to achieve branch goals.
• Hold Branch Managers accountable for sales, service, and operational excellence.
• Maintain a working knowledge of all USB products and services sold directly in the branch and educate market staff.
• Model USB standards and promote the use of sales and service tools, job aids, and playbooks.
• Develop and execute innovative strategies to drive growth and profitability.
• Conduct and manage business development efforts within the territory, including developing relationships with area businesses, Realtors, and other professionals.
• Accompany commercial lenders and other business partners on business development calls.
• Refer sales opportunities to other departments or Bank affiliates in support of established objectives.
• Serve as a liaison for respective branches with the Business Banking/Commercial Loan Department.
• Coach team members to follow the principles outlined in the USB Customer Service Commitment Charter and maintain brand standards.
• Lead in creating a welcoming branch environment by maintaining a positive attitude.
• Ensure team members follow USB EASE Sales and Service Standards.
• Oversee branches achieving appropriate customer service benchmarks and successful retention of customers.
• Serve as a resource for Branch Managers in resolving customer service issues.
• Maintain the highest levels of confidentiality and privacy of customer information.
• Participate in community service groups and activities.
• Prepare and oversee branch budgets, monitor budget activity, and review profit center reports to meet revenue targets.
• Work with facilities partners to ensure necessary facility-related work is budgeted and executed appropriately.
• Maintain the safety and soundness of the branches, ensuring facilities are neat and clean.
• Approve transactions, exceptions, debit card increases, wires, and other negotiable items within authorized limits.
• Review compliance and audit reports for market branches, minimize variances and exceptions, and coordinate training as needed.
• Monitor and manage teller discrepancies, overdrafts, and charge-offs for market branches.
• Comply with all S.A.F.E. Act regulations, including keeping registration information up to date.
• Provide N.M.L.S. registration number to consumers upon request and in all written communications.
• Comply with Fair Lending and UDAAP (Unfair, Deceptive, Abusive Acts or Practices) regulations.
• Develop and retain high-performing team members through training, coaching, and managing sales, service, and operational excellence.
• Foster workplace enthusiasm and offer professional growth through education and training.
• Ensure proper staffing and efficiency levels within branches, including redeploying staff for effective branch coverage.
• Conduct essential human resources processes, including recruitment, performance reviews, training programs, and disciplinary actions.