Market Manager - Northern California
Vita Coco · San Francisco, CA · 2 mo ago
RemoteRemoteBusiness Development$60k–$70k/yrFull-time
Responsibilities
- Develop Distributor Business Plans at all branches to ensure alignment on business objectives (annually, quarterly, and monthly).
- Lead innovation launches.
- Drive execution to achieve volume, distribution, and retail execution targets.
- Manage market blitzes and develop strategies for prioritization and execution.
- Create action plans to address gaps in performance.
- Manage all POS needs and ensure proper and timely execution.
People & Distributor Management
- Provide consistent communication around performance against distribution targets and display programs.
- Congduct business reviews and establish the appropriate cadence for each.
- Generate reports as needed for local markets.
- Lead Retail Sales Managers to manage important retail outlets (where applicable)
- Guide activity, provide performance feedback, and recommend development plans.
- Build and maintain relationships with distributors to increase share of mind across all levels of their organizations.
- Develop a strong partnership with the Market Development team, ensuring they have the distributor support and resources needed to excel at retail.
Key Competencies
- Build strong relationships with distributor partners and internal teams.
- Influence cross-functional partners, drive execution, and align with stakeholders.
- Take accountability for market performance, proactively identifying gaps and implementing solutions.
- Provide hands-on leadership in the field, supporting Retail Sales Managers, through coaching, guidance, and development.
- Assess market dynamics, identify growth opportunities, and develop clear strategies that drive volume, distribution, and retail execution.
Pay
A reasonable estimate of the current pay range for this position is $60,000 - $70,000 USD. The actual pay offered may vary depending on the candidate's geographic location, job-related knowledge, skills, and experience.