VP Growth Director

About the role

Our new Growth Director will help spearhead new business acquisition, drive revenue growth and scale the agency's client portfolio. Operating at the intersection of business development and marketing, they will identify market opportunities, craft winning pitches, and lead cross-functional teams to secure high-value accounts. Reporting directly to the Chief Growth Officer, the VP, Growth Director is responsible for helping to build a robust pitch pipeline and elevating the agency’s market presence. They do not manage traditional media buying for clients; instead, they focus strictly on marketing and selling the media agency’s own services to prospective clients and consultants. They will drive consistent excellence across all agency touchpoints and transfer that knowledge and rigor across subsequent pitches.

Responsibilities

• Develop and execute go-to-market strategies to attract prospective clients through outbound prospecting, industry networking, and strategic partnerships.
• Spearhead the RFP process, collaborating with media planners, strategists, and data analysts to deliver compelling, data-driven pitch presentations.
• Work alongside agency marketing and PR teams to build thought leadership, host industry events, and elevate the agency's reputation in the marketplace.
• Oversee the agency’s CRM, utilizing data to forecast revenue, track conversion rates, and optimize the overall sales cycle.
• Partner with Client Services and Account teams to ensure a smooth transition of new accounts and identify organic upselling or cross-selling opportunities.

Requirements

• 10+ years in marketing, business development, or agency management, with a proven track record of winning media, advertising, or creative accounts.
• Deep understanding of the media landscape, including programmatic advertising, digital strategy, SEO/SEM, paid social, and data analytics.
• Exceptional public speaking and presentation abilities, with a proven capability to negotiate and build relationships with all internal stakeholders in order to provide constructive, actionable feedback.

Performance Metrics (KPIs)

• Total new business revenue generated (annual target).
• Pitch win-to-loss ratio.
• Year-over-year revenue growth from new client acquisitions.

Benefits

• Competitive salaries and annual compensation reviews.
• Employee recognition programs and regular celebration of achievements.
• Flexible Time Off policy for work-life balance.
• Market-leading primary and secondary caregiver and parental leave policies.
• Hybrid in-office/remote working policy with in-person collaboration for key activities.
• Dedicated Impact Champions for social and environmental initiatives.
• Employee Resource Groups fostering inclusion, diversity, and community.

Pay

The target range of base compensation for this role within the United States is $225,000–$275,000. Actual compensation is influenced by skill set, level of experience, and location.