VP of Growth
Ladders · New York, NY · 2 mo ago
On-siteMarketing$275k–$350k/yrFull-time
Location: New York, NY – US based candidates only, no visa sponsorship available.
About the role
This role will shape brand and customer engagement initiatives that strengthen market presence and business impact. You will collaborate with analytics, product, creative, and commercial teams to turn market insights into scalable campaigns, testing strategies, and performance improvements. The position offers the opportunity to directly influence customer engagement, conversion performance, and revenue growth within a technology-driven environment.
Responsibilities
- Develop and execute a growth strategy for new business acquisition
- Establish reporting mechanisms to track marketing activities
- Set and track goals for MQLs, pipeline, conversion rates, and ROI
- Lead multi-channel integrated marketing campaigns
- Collaborate with sales to provide tools for effective prospecting
- Work with external partners to enhance brand visibility
- Partner with internal teams to optimize the tech stack
- Recruit and manage a high-performing marketing team
Qualifications
- 6+ years of B2B software experience in a senior leadership role
- Proven track record in demand generation, content, and event marketing
- Experience scaling in a hyper-growth startup environment
- Comfortable working in person 4-5 days a week
Pay
$275,000 – $350,000 annually
Benefits
- Equity in the company
- 100% coverage of medical, dental, and vision premiums
- Fully paid parental leave
- Commuter benefits
- 401k benefits
- Fitness & home services stipend
- Collaborative office environment with meals covered
- Unlimited vacation and paid holidays
- Relocation packages covered