VP - Global Sales Strategy

About the role

The VP of Global Sales Strategy plays the lead role in shaping how Taboola’s Global Sales & Partnerships (GSP) organization drives revenue growth, operates and scales. This leader will be responsible for developing the long-term growth strategy as well as defining the structure, go-to-market approach, and operating model that enables consistent revenue growth across the company’s $2B+ global advertising business.

Responsibilities

• Develop Taboola's long-term global ad sales growth strategy across all demand and supply channels — in close partnership with the CBO and sales leadership, while leading and partnering with regional teams to execute and continuously evolve these strategies across the global org.
• Translate company strategy into annual and quarterly revenue plans, cascading company-level targets into seller-level accountability across teams, regions, and segments.
• Serve as the central point for Sales into the product development roadmap, synthesizing and translating customer needs and business priorities into product strategy, partnering closely with PMM on roadmap planning and GTM timing.
• Build and maintain the sales playbooks, deal frameworks, and incentive structures that guide how the global sales team pursues, advances, and closes business — and champion the adoption of new tools and methodologies that improve seller effectiveness and revenue predictability.
• Partner with Sales Operations to embed pipeline management, forecasting mechanisms, and CRM discipline into daily sales behavior, and own the operating rhythm — weekly pipeline reviews, monthly performance assessments, and quarterly strategic recalibrations — that keeps the organization focused and accountable.
• Oversee and develop Taboola’s supply strategy & yield management competency to shape global demand motions and supply acquisition strategies.
• Diagnose performance gaps at the team, region, and segment level and work directly with sales leaders to close them through targeted enablement, process improvements, or structural changes.
• Partner with Product Marketing to ensure sales messaging, positioning, and collateral stay current with Taboola's evolving product portfolio — and that new product launches are met with a sales org that is briefed, enabled, and ready to sell from day one.
• Partner with Finance, Revenue Operations, and Partnerships to ensure strategy translates directly into seller behavior and revenue outcomes.

Requirements

12+ years of progressive experience in sales strategy, revenue strategy, commercial operations, or sales excellence — with deep roots in the ad tech, digital media, or performance advertising industry.

A verifiable track record of driving material revenue growth through the design and deployment of sales strategy, coverage models, and go-to-market frameworks.

Proven experience leading managers and senior individual contributors; ability to set direction, develop talent, and deliver impact through a team of high-caliber specialists.

Fluency in the digital advertising ecosystem — advertiser buying behavior, publisher monetization, programmatic infrastructure, and the open-web performance landscape.

Exceptional commercial judgment: the ability to size opportunities accurately, prioritize ruthlessly, and make high-quality decisions under uncertainty.

Strong quantitative and analytical skills — comfortable with revenue modeling, quota math, pipeline analytics, and ROI frameworks.

Experience driving change across complex, global, matrixed sales organizations — building credibility with senior sellers and regional leaders through substance and track record, not authority alone.

Qualifications

Prior experience in a strategy consulting or revenue transformation role, with direct application to a sales organization.

Familiarity with Taboola's competitive landscape: The Trade Desk, Google Display & Video 360, Outbrain, and other open-web performance platforms.

Experience building or closely partnering with a Revenue Operations function in a high-growth environment.

MBA or equivalent advanced degree.

Skills

Strategic thinking and problem-solving skills.

Excellent communication and interpersonal skills.

Ability to manage multiple projects simultaneously and meet deadlines.

Strong organizational and project management skills.

Benefits

Comprehensive benefits (health, dental, vision, 401k matching)

Pre-tax commuter benefits

Stock options

Flexible PTO

Medical/dental/vision insurance

Competitive 401(k) match

Paid parental leave

Discretionary bonuses

Equity

Work-life balance with a hybrid work schedule

Opportunities to work with some of the biggest names in the industry

Pay

$350,000 USD - $420,000 USD

Schedule

Hybrid work schedule with 3 days in-office with an option to come in more often if desired