VP, Digital Sales
About TEGNA
TEGNA Inc. helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.
About the role
TEGNA is seeking an accomplished digital sales leader to serve as Vice President, Digital Sales, leading our digital sales strategy and accelerating digital revenue growth across our markets. The Vice President, Digital Sales is responsible for developing and executing strategies that grow revenue across TEGNA's digital products and platforms. This leader will partner with sales leaders and teams to strengthen digital capabilities, improve execution and deliver effective solutions for our advertising customers. The successful candidate will be a hands-on digital sales leader with deep knowledge of the evolving advertising landscape and a proven ability to turn strategy into measurable revenue growth. The position reports to the SVP, Ad Sales.
Responsibilities
- Develops and executes TEGNA's digital sales strategy, with accountability for digital revenue growth and performance.
- Leads strategies to grow revenue across digital video, streaming/CTV, programmatic and other digital advertising solutions.
- Partners with sales leaders and teams to identify opportunities and drive digital revenue growth across markets.
- Develops sales strategies and solutions that leverage audience, data and technology to meet advertiser objectives.
- Strengthens digital sales capabilities through training, coaching, tools and best practices that help sales teams effectively position and sell digital solutions.
- Identifies new digital products, partnerships and revenue opportunities that strengthen TEGNA's advertising offering.
- Partners across sales, marketing, product, technology and operations to ensure effective execution and delivery of digital solutions.
- Uses data and insights to evaluate performance, strengthen forecasting, identify opportunities and improve digital sales effectiveness and accountability.
- Builds relationships with key clients, agencies, technology partners and other industry stakeholders.
- Stays ahead of changes in digital advertising, consumer behavior, technology and the competitive landscape to identify new opportunities for growth.
- Establishes clear digital revenue goals, KPIs and accountability across markets, providing accurate monthly forecasts and performance reporting and identifying corrective actions when results are off plan.
- Drives an integrated total-video sales strategy that brings together linear television, streaming/CTV, Premion and other digital solutions based on advertiser objectives and audience needs.
- Evaluates digital products and platforms based on customer demand, revenue potential, scalability, profitability and sales readiness, recommending where TEGNA should invest, improve or discontinue offerings.
- Partners with product and operations teams to ensure digital campaigns are accurately represented, effectively fulfilled, measured and reported, protecting customer trust and TEGNA's sales integrity.
Requirements
- Bachelor's degree in business, marketing, advertising or related field and 10+ years of digital media sales and sales leadership experience.
- Proven track record of driving significant digital advertising revenue growth.
- Deep knowledge of digital advertising, including streaming/CTV, programmatic, digital video, audience targeting and measurement.
- Demonstrated ability to set strategy, translate it into clear business priorities and drive execution across a multi-market organization.
- Proven ability to operate effectively at a senior leadership level, influencing decisions and building alignment across functions and stakeholders.
- Strong understanding of advertising technology, data and emerging digital products and platforms.
- Demonstrated ability to develop sales teams and build digital capabilities across an organization.
- Strong analytical skills and ability to use data to identify opportunities and drive decisions.
- Proven ability to collaborate across sales, product, technology, marketing and operations.
- Strong client and agency relationships and demonstrated ability to develop strategic partnerships.
- Hands-on, results-oriented leader who can set strategy and drive execution.
- Ability to travel based on business needs.
Benefits
- Two medical plan options through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage.
- Fertility, surrogacy and adoption assistance.
- Disability and life insurance.
- 401(k) program with ability to contribute 1%–80% of pay on a pre-tax basis; contributions up to the first 4% of pay are eligible for a 100% company match and are 100% vested from day one.
- Nine free virtual doctor's appointments with a physician through Teladoc for all employees and eligible family members.
- Twelve free annual therapy sessions with a licensed clinician through Spring Health for all employees and eligible family members.
- Generous Paid Time Off (PTO) benefit.
- Nine paid holidays per year.