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Vice President Digital Sales

RRD · Atlanta, GA · 4 days ago
RemoteRemoteManufacturing$172k–$276k/yrFull-time
We need to output HTML fragment with sections: About the role? The posting includes a description of company then job description. We need to use

for section headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections when posting has real specific content. We have content for About the role? The job description includes description of role responsibilities etc. Could treat "About the role" as a paragraph summarizing the role description before responsibilities. The posting includes: "Job Description The Vice President, Vertical Digital Sales is responsible for delivering on team revenue goals and increasing market share through innovation, business development, account management, customer focus, and relationships. The Vice President will develop and implement sales strategies and processes to effectively lead a strong sales team capable of executing business objectives across multiple verticals including Retail, Grocery, Restaurant, Telecom, and Healthcare. They must have demonstrated success leading leaders and sellers to be highly skilled in both new business development and driving strategic account growth through cross-selling." That's about the role. So we can put that in

About the role

then

...

. Responsibilities: there is a list after "Key Responsibilities:" with many bullet-like sentences. We need to extract each as
  • . Should we split by sentences? The text: "Manage the Vertical Digital Sales team to meet and exceed the assigned revenue targets. Manage the successful execution of the sales plans, meeting objectives, goals, benchmarks and defined metrics. Measure and evaluate strategic implementation against intended results. Responsible for results attained through effective execution against business development and business performance goals. Develop annual strategic business plans to drive revenue, new business creation, product-specific sales strategies, gross revenue retention, and growth in industry verticals. Work with the Product, Marketing, and Finance organizations in supporting product and service go-to-market strategies. Focus sales teams on the development and retention of top clients to increase revenue, product integration, and ROI. Partner closely with Sales Enablement to ensure the Vertical Digital Sales team is trained to remain current on industry/vertical trends, best practices, client relationship management, and business development. Cultivate top to top relationships with key clients and prospects to further company goals, negotiate key strategic issues, and build the business. Work with Product and Marketing to collect and analyze market research, customer research and competitive analysis. Create and develop executable programs, materials and processes that are driven by market and business insights. Provide accurate forecasts and monthly business updates and have a disciplined approach to pipeline management, including driving forecasts from the primary sales management system, namely Salesforce. Hire, retain, coach, lead and develop direct reports o Effectively and timely performance manage associates not meeting assigned objectives. Ensure optimal organizational structure to achieve sales team objectives and manage labor efficiencies." We need to split each sentence into
  • . Note there is a typo "direct reports o Effectively". We'll treat as separate bullet: "Hire, retain, coach, lead and develop direct reports" and "Effectively and timely performance manage associates not meeting assigned objectives." Actually the original: "Hire, retain, coach, lead and develop direct reports o Effectively and timely performance manage associates not meeting assigned objectives." Probably missing punctuation. We'll split into two bullets: "Hire, retain, coach, lead and develop direct reports" and "Effectively and timely performance manage associates not meeting assigned objectives." Also "Ensure optimal organizational structure to achieve sales team objectives and manage labor efficiencies." Now Requirements: The posting includes "Qualifications Education & Knowledge:" and "Experience / Skills and Competencies:" plus other sections. We need to decide which headings to use. We have Qualifications, Skills, maybe Requirements. The instruction says use headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to map content. We have Qualifications section: Education & Knowledge: Bachelor’s degree preferably in Business, Marketing, or Communications; or equivalent combination of education and experience. Experience / Skills and Competencies: includes many bullet-like items: 15+ years experience showing career progression and successful performance in a combination of the following: Media, Advertising Programmatic, AdTech, MarTech SaaS technology platforms; Solution sales using integrated products; New business development; 8+ years leadership experience with 3+ years leading leaders.; 8+ years Digital media/product experience.; Deep knowledge of AdTech and MarTech landscape.; Consistent track record of success in leading teams to achieve and exceed annual quota and business objectives.; Strong coaching skills with proven success coaching leaders.; Experience leading a managed service sales organization – understands where and how to sell against/alongside self-service offerings.; Ability to motivate and lead by example.; Ability to navigate a large, matrixed organization.; Experience in forecasting and sales reporting.; Expert in producing sales results including through new business development, solution selling, and cross-selling.; Experience leading large contract negotiations.; Strong cross-functional collaborator who fosters teamwork at all levels.; Highly adaptable to change based on changes in the market, products, and internal company initiatives.; Dynamic speaker with history of delivering presentations and speaking on panels at industry events.; Emotional (EQ) and Cognitive (IQ) Intelligence; ability to read those around you and appropriately respond intellectually and emotionally.; Leads with authenticity, empathy, a positive attitude, strong work ethic, and integrity.; Communication with clients and internal co-workers – all levels of management, business leadership, customers, suppliers and other internal/external entities as required.; Superb presentation skills.; Autonomous decision making authority.; Requires broad conceptual judgment and ability to deal with complex factors.; Other: Travel required in and outside of the country.; Perform additional responsibilities as assigned. We need to split into Requirements and Skills sections. The instruction: "Prefer a few substantive sections over many thin ones." We could combine Requirements and Qualifications? But we have separate headings. We need to decide what goes where. Typically Requirements = experience/skills, Qualifications = education. Skills maybe subset. But we have both headings. We could put education under Qualifications, and the long list under Requirements (or Skills). Since we have both, maybe put education under Qualifications, and the experience/skills list under Requirements. Skills could be omitted if thin. But we could also put some of the list under Skills (like soft skills). However to avoid thin sections, we could combine Requirements and Skills into one? But instruction says use headings only when posting has real specific content. It doesn't forbid using both if content exists. We have content for both Qualifications and Requirements. For Skills, we could extract some specific skills like "Strong coaching skills", "Ability to motivate", etc. But that would be many thin items. Better to put all experience/skills under Requirements and omit Skills section (since not enough distinct content). Or we could put a Skills section with bullet points like "Strong coaching skills", "Ability to motivate and lead by example", etc. That would be many but still substantive. However the instruction: "Prefer a few substantive sections over many thin ones." So better to have fewer sections. So we will have About the role, Responsibilities, Qualifications, Requirements, Benefits, Pay. Possibly Schedule not present (no schedule info). Benefits we have: medical, dental, vision, PTO, disability insurance, 401(k) with match, life insurance, voluntary supplemental, parental leave, adoption assistance, tuition assistance, employer/partner discounts. Also maybe bonus/commission/incentive program mentioned. We'll include Benefits. Pay: salary range $172,400 to $275,800 / year. Also mention may adjust based on location, etc. We'll include that. We must not include boilerplate like EEO, AI tools, background check, etc. Remove those. Now produce HTML fragment: start with

    About the role

    ...

    then

    Responsibilities

    • ...
      • ...
    then

    Qualifications

    ...

    then

    Requirements

    • ...
      • ...
    then

    Benefits

    • ...
      • ...
    then

    Pay

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    We need to ensure we preserve all substantive information. Let's extract each piece. About the role paragraph: combine the two sentences: "The Vice President, Vertical Digital Sales is responsible for delivering on team revenue goals and increasing market share through innovation, business development, account management, customer focus, and relationships. The Vice President will develop and implement sales strategies and processes to effectively lead a strong sales team capable of executing business objectives across multiple verticals including Retail, Grocery, Restaurant, Telecom, and Healthcare. They must have demonstrated success leading leaders and sellers to be highly skilled in both new business development and driving strategic account growth through cross-selling." We'll put as one

    with those sentences. Responsibilities bullets: list each sentence. Let's enumerate: 1. Manage the Vertical Digital Sales team to meet and exceed the assigned revenue targets. 2. Manage the successful execution of the sales plans, meeting objectives, goals, benchmarks and defined metrics. 3. Measure and evaluate strategic implementation against intended results. 4. Responsible for results attained through effective execution against business development and business performance goals. 5. Develop annual strategic business plans to drive revenue, new business creation, product-specific sales strategies, gross revenue retention, and growth in industry verticals. 6. Work with the Product, Marketing, and Finance organizations in supporting product and service go-to-market strategies. 7. Focus sales teams on the development and retention of top clients to increase revenue, product integration, and ROI. 8. Partner closely with Sales Enablement to ensure the Vertical Digital Sales team is trained to remain current on industry/vertical trends, best practices, client relationship management, and business development. 9. Cultivate top to top relationships with key clients and prospects to further company goals, negotiate key strategic issues, and build the business. 10. Work with Product and Marketing to collect and analyze market research, customer research and competitive analysis. 11. Create and develop executable programs, materials and processes that are driven by market and business insights. 12. Provide accurate forecasts and monthly business updates and have a disciplined approach to pipeline management, including driving forecasts from the primary sales management system, namely Salesforce. 13. Hire, retain, coach, lead and develop direct reports 14. Effectively and timely performance manage associates not meeting assigned objectives. 15. Ensure optimal organizational structure to achieve sales team objectives and manage labor efficiencies. Check for any missing: after "direct reports o" we split. Now Qualifications: Education & Knowledge: Bachelor’s degree preferably in the fields of Business, Marketing, or Communications; or equivalent combination of education and experience. We'll put as

    . Now Requirements: list each bullet from Experience / Skills and Competencies. Let's parse: - 15+ years experience showing career progression and successful performance in a combination of the following: - Media, Advertising Programmatic, AdTech, MarTech SaaS technology platforms - Solution sales using integrated products - New business development - 8+ years leadership experience with 3+ years leading leaders. - 8+ years Digital media/product experience. - Deep knowledge of AdTech and MarTech landscape. - Consistent track record of success in leading teams to achieve and exceed annual quota and business objectives. - Strong coaching skills with proven success coaching leaders. - Experience leading a managed service sales organization – understands where and how to sell against/alongside self-service offerings. - Ability to motivate and lead by example. - Ability to navigate a large, matrixed organization. - Experience in forecasting and sales reporting. - Expert in producing sales results including through new business development, solution selling, and cross-selling. - Experience leading large contract negotiations. - Strong cross-functional collaborator who fosters teamwork at all levels. - Highly adaptable to change based on changes in the market, products, and internal company initiatives. - Dynamic speaker with history of delivering presentations and speaking on panels at industry events. - Emotional (EQ) and Cognitive (IQ) Intelligence; ability to read those around you and appropriately respond intellectually and emotionally. - Leads with authenticity, empathy, a positive attitude, strong work

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