Digital Sales Executive

About the Company

Modernize (a QuinStreet division) simplifies home improvement by inspiring motivated homeowners and connecting them with qualified contractors. With 20 years of experience as a driving force in online lead generation, we operate in the $500 billion home improvement market. We’re developing a new brand and products tailored for homeowners and top contractors, fostering a dynamic startup environment in a newly renovated downtown office with views of the capital skyline.

About the Role

We’re seeking an ambitious, results-driven Digital Sales Executive to grow our marketing platform services by selling integrated digital marketing solutions. These solutions include paid search, paid social, programmatic advertising, SEO, content marketing, landing page optimization, analytics, AI-powered marketing, and proprietary measurement capabilities. The ideal candidate is a consultative sales professional who sells business outcomes, not just marketing tactics, and understands how digital marketing drives revenue.

The first year focuses on building your pipeline, developing expertise in home services and digital marketing, and establishing long-term client relationships. As your book of business grows, you’ll benefit from recurring and stacked commission opportunities, creating meaningful long-term earning potential.

Responsibilities

• Prospect and engage potential customers through outbound calling, email, LinkedIn, and other sales channels, targeting marketing and revenue decision-makers in home services and adjacent verticals.
• Own the sales process from prospecting through close, including discovery, presentations, proposal development, and contract execution, with a focus on positioning digital marketing as a revenue growth solution.
• Conduct discovery meetings to understand each prospect’s business goals, growth objectives, and conversion challenges (e.g., lead-to-appointment, lead-to-sale, cost-of-marketing efficiency).
• Position integrated marketing strategies that improve lead generation, customer acquisition, conversion rates, and overall marketing performance.
• Build trusted relationships with marketing leaders, business owners, and executive stakeholders to identify where proprietary home services intelligence, AI-driven audience targeting, and closed-loop CRM measurement can create measurable value.
• Collaborate with internal strategy, media, creative, analytics, and operations teams to develop customized proposals and solutions.
• Present recommendations and business cases that clearly communicate expected outcomes and ROI.
• Translate full-funnel capabilities (strategy, audience modeling, activation, optimization, revenue analysis) into a clear value proposition tailored to each client’s growth objectives.
• Partner with internal teams to scope solutions and ensure proposals reflect realistic, defensible performance expectations.
• Maintain accurate pipeline management and activity tracking within CRM systems.
• Collaborate cross-functionally to ensure a seamless client experience from close through onboarding and account handoff.
• Consistently meet or exceed activity, pipeline, and revenue goals.
• Continuously develop expertise in AI-driven media, home services conversion trends, and incrementality-based measurement to improve sales effectiveness.

Requirements

• 5+ years of sales experience, preferably in B2B sales, digital marketing, advertising, or performance marketing.
• Experience selling one or more digital marketing solutions such as:
  • Paid Search (PPC)
  • Paid Social
  • Programmatic Advertising
  • SEO
  • Content Marketing
  • Analytics & Attribution
• Ability to sell on business outcomes (e.g., revenue growth, appointment lift, sales lift, cost-of-marketing efficiency) rather than surface-level media metrics.
• Comfort discussing AI-driven optimization, audience intelligence, and CRM-connected measurement at a business-impact level (deep technical expertise not required, but the ability to translate it into client value is essential).
• Strong prospecting and relationship-building skills.
• Comfortable making outbound calls and engaging prospects through multiple communication channels.
• Ability to learn and communicate complex, data-driven products and value propositions.
• Strong curiosity and discovery skills to understand customer needs, growth goals, and marketing measurement gaps.
• Excellent verbal and written communication skills.
• Highly organized with strong time management and follow-through.
• Competitive, self-motivated, and driven to achieve results.
• Coachable with a growth mindset and willingness to embrace feedback.
• Experience using Salesforce, Outreach, LinkedIn Sales Navigator, or similar sales tools is a plus.
• Home services industry experience is a plus.
• Proven ability to work independently while contributing to a collaborative team environment.

Pay

The expected salary range for this position is $80,000 to $100,000 USD annually, with adjustments based on geographic location. The role is eligible for performance bonus or commission and equity in the form of restricted stock units.

Benefits

The position is eligible to participate in the Company’s standard employee benefits programs, which include:

• Health care benefits
• Retirement benefits
• Paid time off (paid sick leave, parental leave, vacation)
• Other tax-reportable benefits