VP Demand Generation

About the role

This leader will own demand generation strategy for a business operating in a highly competitive, data-driven market. The role will partner closely with executive leadership to shape marketing priorities, allocate investment, and accelerate measurable pipeline growth across key customer segments. The ideal candidate will bring a strong blend of strategic vision, creative campaign thinking, and analytical rigor to improve brand engagement and revenue impact.

Responsibilities

• Lead demand generation strategy, annual planning, budget allocation, and performance management
• Partner with executive leadership to refine marketing initiatives and support growth strategy
• Measure and analyze demand generation effectiveness against established KPIs
• Develop and execute an effective account-based marketing strategy leveraging data insights
• Drive multi-channel digital marketing programs to boost brand recognition and engagement
• Champion AI tools integration into marketing campaigns to optimize productivity and results
• Oversee the marketing technology stack to ensure seamless operations and data integrity

Qualifications

• 15+ years in B2B demand generation within high-tech industries, including 6+ years in a leadership role
• Experience targeting enterprise, commercial, and mid-market segments, with SMB marketing as a plus
• Strong strategic, creative, and analytical mindset for impactful campaign development
• Expertise in inbound and outbound marketing strategies, including digital advertising, email, and events
• Proficiency with marketing technology tools; Salesforce and ABM platforms experience is a plus
• Hands-on experience with AI and LLM applications for enhancing marketing efficiency
• Demonstrated track record of cross-functional collaboration to meet revenue targets

Benefits

• Medical, dental, and vision insurance
• Life and long-term disability insurance
• Health savings account options
• 401(k) retirement plan with company match

Location: Remote – US based candidates only, no visa sponsorship available

Compensation: $160,100 – $297,800 annually