VP, Client Partnerships

GSTV · Detroit, MI · 2 mo ago

Full-time

This is an individual contributor role focused on GSTV's Automotive category, dedicated to growing GSTV's business within the automotive advertising sector. The ideal candidate brings deep relationships across automotive manufacturers, suppliers, and the agencies that support them, along with a strong understanding of the unique marketing strategies, buying cycles, and decision-makers driving the automotive industry.

About the Role

GSTV is looking for a VP of Client Partnerships with a demonstrated history of building strategic solutions for client partners while scaling revenue growth in national advertising markets. Our sales team manages and grows key relationships with brands and agencies, driving a constant focus on partner solutions and results. We win when our partners grow their businesses.

The right candidate is comfortable in today’s constantly changing media landscape and leverages data for insights, content for context, and GSTV’s growing scale into mobile, video, digital, and DOOH solutions. You will drive marketplace outreach to leading national advertisers, major holding company strategy and investment teams, and work alongside peer leadership to identify new revenue and growth opportunities.

Responsibilities

Drive aggressive revenue targets across multiple GSTV revenue opportunities.
Create solutions for customers leveraging an in-depth understanding of the national advertising, digital video, and data-driven audience targeting and attribution marketplace.
Manage and grow a defined territory against existing and new business goals.
Ensure frictionless communication between marketing, product, sales planning, and analytics teams.
Identify market opportunities leveraging GSTV’s growing capabilities in new categories, platforms, and verticals.
Cultivate relationships with partners, optimize their performance, and identify additional business opportunities to expand partnership revenues.
Develop and expand strategic relationships across automotive OEMs, mobility brands, and the agencies that support their media investments.
Leverage an established network within the automotive advertising ecosystem to identify new revenue opportunities and grow existing partnerships.
Serve as GSTV's category expert for automotive, collaborating with internal teams to develop solutions tailored to the needs of automotive marketers.
Represent GSTV at key automotive and advertising industry events to strengthen relationships and drive category growth.
Provide regular updates to key stakeholders, including salesforce effectiveness, revenue forecasting, and CRM tools.

Requirements

BA/BS degree from a leading U.S. or International University and/or equivalent years of experience.
7+ years of media industry experience, 5 of which in a senior sales role.
Demonstrated track record of managing a client territory with current and new business relationships while consistently achieving and exceeding sales targets.
Experience with solution selling, including introducing new products to market and leveraging video, content, data, mobile, and DOOH solutions.
Understanding of the agency, advertiser, and publisher landscape, with experience building broad coalitions of influencers and decision-makers to drive revenue growth and client retention.
Well-established industry network and credibility as a solutions-based partner.
Ability to engage and present with immediate credibility to senior agency teams, C-level brand executives, and industry peers.
Proven ability to manage against clear and deliverable goals, demonstrating tenacity, commitment, and accountability for results.
Strong organizational and time management skills, with a detail-oriented approach.
Proven ability to work collaboratively with key partners in sales planning, marketing, and insights to scope and prioritize opportunities.
Excellent verbal and written communication skills, including delivering effective presentations.
Self-starter with a diligent work ethic and demonstrated flexibility.
Highest ethical standards consistent with company policies and values.
Passion for and deep understanding of digital media, video monetization products, trends, audience data, and solutions-based approaches.
Impressive ability to negotiate deals, think strategically, and understand complex client campaigns.
Proven ability to manage multiple high-priority projects simultaneously.
Existing, current relationships with decision-makers at automotive brands, automotive-focused agencies, and major agency holding companies.
Demonstrated success selling media, digital, or advertising solutions within the automotive category.
Deep understanding of the automotive advertising landscape, including OEMs, mobility brands, dealer marketing, and the agencies that influence media investment.
Well-established network of automotive marketing and agency contacts with the ability to quickly generate new business opportunities.
Success in individually driving productive, long-term sales relationships.
Exceptional business acumen and insightful understanding of industry trends and revenue drivers.
Entrepreneurial drive and an ability to organize, prioritize, and clarify deliverables.
Dynamic presence, stellar written and presentation skills, and excellent communication and influencing abilities across multiple levels.
Strong cultural fit within GSTV’s customer-focused, fast-paced, and results-oriented culture.

Preferred experience includes working with major agency holding companies and leading automotive agencies, with established relationships across automotive clients and their media buying organizations.

Benefits

Day One medical, dental, and vision coverage.
Paternal leave, life insurance, accident, critical illness, and hospital indemnity insurance.
Short-term/long-term disability and voluntary plans.
Paid holidays, 20 PTO days, and sick time.
Perks, HSA, FSA, and Lifestyle Spending Account (available the 1st of the month after 30 days).
401K match (after 90 days).

Pay

The pay range for this role is $120,000 - $125,000 USD per year (Detroit, MI). The expected salary range is based on a combination of experience, qualifications, and geographic location to align with local market conditions.

Schedule

GSTV offers both hybrid and remote work situations. Candidates located within commutable distance to the New York office will be tagged to that office and are not currently considered 100% remote. The role will likely be based in the Detroit, MI market due to proximity to key automotive brands, agencies, and industry partners; however, other locations may be considered for candidates with exceptional automotive industry relationships.